Audience.co

Audience.co specializes in outbound direct mail marketing where it produces personalized handwritten marketing material at scale. The firm uses a handwriting robot that it claims is capable of mimicking the nuances of the human hand to produce personalized marketing messages in nine handwriting styles. Audience will also print, write, stamp, seal, and send within one business day via first-class mail. The firm services are provided via an outbound marketing campaign automation platform that also includes lead generation, automated followups via email and LinkedIn, customization solutions such as adding QR labels as well as real-time tracking and analytics. The firm follows an annual subscription model (billed monthly) based on the number of mails sent per month.  

The firm claims its handwritten notes have a read rate of 90% and a 6x higher response rate compared to regular direct mail.  

Key customers and partnerships

The firm solutions are primarily used by real estate agencies including Ojo, Emortgage Capital, David Siddons Group, Illustrated Properties, and Sotheby’s. 

Funding and financials

In June 2022, Audience raised USD 10 million in Series A funding . The firm planned to use the funds to further expand its operations and geographic reach as well as for further product development.