The Base is a innovative company that offers community-focused coliving spaces, combining residential apartments, coworking facilities, and hotel accommodation. Launched in 2019, The Base aims to combat urban loneliness and housing shortages by creating inspiring and vibrant communities. Their flagship property, The Base Berlin, opened in April 2023 with 318 apartments, various community areas like cinema, gym, rooftop bar, community kitchens, and a game room. The company plans to open The Base Munich in April 2024.
The Base provides fully furnished apartments equipped with essentials and regular cleaning services. Their unique selling point is fostering a sense of community through shared spaces and regular events organized by an on-site community team. The Base App, powered by AI-based matchmaking, facilitates faster networking among residents. The company differentiates itself by offering a holistic living experience beyond just housing, catering to the needs of young professionals, millennials, and digital nomads seeking flexibility and a sense of belonging in cities.
In December 2021, The Base Housing Collective was introduced, offering supported independent living for people with disabilities, empowering them to live life on their own terms within a community setting. This initiative aims to provide a better alternative to traditional institutionalized housing systems.
Key customers and partnerships
The Base's target audience primarily consists of young professionals, millennials, and digital nomads seeking affordable and attractive housing options in urban areas facing housing shortages. Their community-focused approach appeals to individuals looking for a vibrant, supportive environment to pursue their goals and aspirations while combating loneliness.
In Berlin, The Base has partnered with WeWash, a smart laundry solution provider, to integrate WeWash's app functions into The Base community app, enabling residents to access on-site laundry services seamlessly.
The Base Housing Collective has collaborated with Casa Capace, a Specialist Disability Accommodation (SDA) provider, to build three new state-of-the-art homes in Sydney's Northern Beaches region, catering to individuals with disabilities and providing them with choice and control over their daily lives within a supportive community setting.
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