Ariadne

Ariadne is a provider of location data and crowd analytics solutions that enable real-time insights for the commercial real estate industry. The company's technology anonymously captures signals from smartphones to accurately track the flow of people within a given area. This data is then processed through proprietary AI algorithms to deliver detailed analytics such as visitor counts, dwell times, trajectories, heatmaps, and queue optimization. Ariadne's solutions are plug-and-play, low-cost, and fully compliant with data privacy regulations like GDPR and CCPA, requiring no app installations, network connections, or cameras.

Ariadne aims to serve as the modern operating system for commercial real estate, providing operators with essential tools to monitor and optimize asset utilization. Traditional methods like manual counting or camera systems often lack accuracy, affordability, and compliance, leaving operators blind to crucial metrics. By offering a comprehensive suite of visitor insights, Ariadne enables clients to address challenges like efficient employee scheduling, auditable asset evaluation, and targeted visitor communication, ultimately optimizing customer journeys and conversion rates.

Since its inception in 2019, Ariadne has attracted clients across sectors such as retail, real estate, transportation, hospitality, and government.

In May 2023, Ariadne secured USD 7 million in Series A funding led by Marathon Venture Capital, with participation from strategic investor Lamda Development and angel investors. This funding round followed an earlier EUR 2 million seed round in October 2021, which supported the company's expansion and product development efforts.