We look for smart entrepreneurs that focus on execution within growing markets in which they have relevant experience, keen insights or deep relationships. Our investment model is geared towards building long-term partnerships with both our companies and the markets they serve.

BLH Venture Partners

Flybridge is a seed-stage VC investing with entrepreneurs to leverage the power of the community. It prefers to invest in computer hardware, software, SaaS, and big data sectors. Founded in 2002, the company is headquartered in Boston, Massachusetts.

Flybridge

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.  Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Greycroft

Tribeca Venture Partners is a multi-stage venture capital firm that invests in digital media, e-commerce, fintech, education, ad tech, and mobile apps sectors. The firm was founded in 2011 by Brian Hirsch and Chip Meakem and is based in New York, United States.

Tribeca Venture Partners

Bear Creek Capital is a strategic partner focused on strong management teams that execute at a high level.

Bear Creek Capital

Hallett Capital is a U.S.-based ventures capita firm specialized in seed- and early-stage technology investments.

Hallett Capital

New Amsterdam Growth Capital is a New York based growth equity fund focused on companies in the cloud computing, mobile, and communications infrastructure sectors. Founded by Alex Guira and Jay Markley, we seek to invest in technology driven companies with established products or services, a growing revenue base, and profitability or a clear path to profitability.

New Amsterdam Growth Capital

Accel is an early and growth-stage venture capital firm that powers a global community of entrepreneurs. Accel backs entrepreneurs who have what it takes to build a business.  Accel’s vision for entrepreneurship and business enables it to identify and invest in the companies that will be responsible for the growth of next-generation industries. Accel-backed companies include Atlassian, Braintree, Cloudera, DJI, Dropbox, Dropcam, Etsy, Facebook, Flipkart, Lookout Security, MoPub, Qualtrics, Slack, Spotify, Supercell, Vox Media, and others.

Accel

Headline (formerly e.ventures) is a Venture Capital firm actively on the ground in 7 cities around the world. It invests across geographies, leading rounds at every stage. The firm's Early Stage Funds are based in the US, Europe, Asia, and Brazil, and invest locally. Its San Francisco-based Growth Fund invests globally from Series B and beyond, working in collaboration with their Early Stage Teams. The sizes and locations of these funds make it possible for them to see local trends up close, identify winning founders, and lead rounds at every stage. Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka are among the stars in Headline’s world. Headline was founded in San Francisco, California in 1998.

Headline

New Amsterdam Capital, Investment Management division is active across all segments of the credit markets and has a number of discretionary funds under management. Our focus is on the European credit markets and we actively trade and invest in leveraged finance, secured bank loans, mezzanine finance, high yield bonds, credit derivatives, investment grade, structured finance and structured debt transactions.

New Amsterdam Capital

Over the last decade, Millennium has been a pioneer, innovator, and leader in developing institutional-quality alternative liquidity programs for companies and shareholders in the venture capital ecosystem, partnering with the world’s leading technology companies to design investment structures that foster long-term growth from growth capital to debt financing and secondary liquidity.

Millennium Technology Value Partners

Bain Capital Ventures invests in seed to growth-stage startups that are using tech to disrupt existing markets or create entirely new ones.  The firm invests from seed to growth in enterprise software, infrastructure software, and industries being transformed by data.  Bain Capital Ventures has helped launch and commercialize 200-plus companies since 2000, including investments in DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, SurveyMonkey, Taleo, and TellApart. Bain Capital Ventures has more than $5.2 billion of assets under management with offices in San Francisco, New York, and Boston.

Bain Capital Ventures

Warburg Pincus LLC is a leading global private equity firm focused on growth investing. The firm has more than $60 billion in private equity assets under management. The firm’s active portfolio of more than 200 companies is highly diversified by stage, sector, and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value. Founded in 1966, Warburg Pincus has raised 19 private equity funds, which have invested more than $90 billion in over 930 companies in more than 40 countries.  The firm is headquartered in New York with offices in Amsterdam, Beijing, Berlin, Hong Kong, Houston, London, Luxembourg, Mumbai, Mauritius, San Francisco, São Paulo, Shanghai, and Singapore. For more information please visit www.warburgpincus.com.

Warburg Pincus

Vista Equity Partners is an investment firm that primarily invests in enterprise software that advances the digital economy. The company prefers to invest in software, agriculture, construction, education, energy, financial services, government, healthcare, hospitality, insurance, legal, marketing, media, entertainment, real estate, retail, security, telecom, transportation, and technology-enabled industries.

Vista Equity Partners

BetterCloud

Distributed workforces require new solutions for office operations, HR, payment, and more.

Remote Work Infrastructure

Enboarder enables automation of routine HR tasks and sharing personalized short-form content to employees based on their activity, demographics, and employee stage using existing communication channels such as Slack, Gmail, and Microsoft Teams. The platform’s onboarding solutions, which cover all in-house, remote, and hybrid employees, include video intros, matching new joiners with buddies, catchup calls, virtual onboarding coaching, and a feedback system.The company’s change management solutions help employees navigate reboarding, remote work, relocations, emergencies, and M&amp;A activity, by providing guidance and tools for managers to keep all relevant parties up to date. Enboarder also offers learning solutions including personalized learning content, a mentor matching system, and tools to track engagement, completion, and feedback.Key customers and partnershipsAs of April 2024, Enboarder served over 500 companies with notable enterprises including McDonalds, Deloitte, ING and Hugo Boss. In addition, it has partnered and features integrations with 25 companies including Jira, DocuSign, Workday, BambooHR, and Microsoft Azure.Previously, in 2021, the company noted that it grew its customer base by 130% and doubled its revenue and team headcount.Funding and financialsIn its latest funding round (<a href="https://sp-edge.com/updates/8385">February 2022</a>), Enboarder raised USD 32 million in Series B funding led by NewSpring. Hart Callahan (Partner, NewSpring) joined Enboarder's board of directors as part of the deal. The fresh funds were used to double its headcount in 2023 and continue international expansion with further investments in infrastructure and systems.

Enboarder is an onboarding and engagement platform that focuses on new hire experience and engagement rather than just tasks, forms, and paperwork. The workflow engine accomplishes this by coaching managers via mobile phone at all stages during the onboarding process. For new employees, Enboarder delivers rich engaging content directly to their mobile phones from the moment they sign their offer letter. HR can construct and build engaging workflows on their own, without requiring help or resources from IT, consultants, or creative staff.

BetterCloud is the market leader for SaaS Operations. With SaaS adoption growing 38% YoY, an average IT team is now responsible for managing and securing 110+ SaaS applications. Existing solutions are not designed to handle aggressive SaaS sprawl. By automating critical work like user lifecycle management and data protection, BetterCloud's 1000's of customers enjoy greater employee productivity and more secure IT environments. With unrivaled SaaS expertise and a powerful integration library, BetterCloud’s SaaS Management Platform typically enables true ''Zero Touch'' SaaS operations in less than 2 months.

BetterCloud is a leading provider of SaaS Management Platform (SMP) solutions. Its platform enables IT professionals to streamline and automate critical tasks related to SaaS access and day-to-day operations. The company offers a no-code workflow builder that allows users to configure automations for employee onboarding, offboarding, and other processes. BetterCloud's platform centralizes the management of user permissions and access across SaaS applications, providing capabilities like bulk or automated admin access changes. It also helps identify underutilized resources and prevent overlap in subscriptions, driving spending efficiency.

BetterCloud Report: SaaS Adoption Slows Amidst Application Sprawl and Shadow IT Concerns

OneLogin and BetterCloud – Building a Secure SaaS Model from Access to Operations and Beyond

Everything IT Needs to Know About SaaS Operations Management

End-to-end saas spend management and operations

SaaS and Spend Management for Lean IT

Giving firms greater control over their SaaS stack

B2B SaaS Management Platforms

BetterCloud Named the Sole Leader by G2 Across All 5 Key SaaS Management Categories

BetterCloud is a leading provider of SaaS Management Platform (SMP) solutions. Its platform enables IT professionals to streamline and automate critical tasks related to SaaS access and day-to-day operations. The company offers a no-code workflow builder that allows users to configure automations for employee onboarding, offboarding, and other processes. BetterCloud's platform centralizes the management of user permissions and access across SaaS applications, providing capabilities like bulk or automated admin access changes. It also helps identify underutilized resources and prevent overlap in subscriptions, driving spending efficiency.

G2 is a leading software review platform that leverages artificial intelligence to transform revenue and customer-facing teams. The company's Reality Platform automatically captures customer interactions and utilizes that data to help teams improve business performance. G2's platform provides insights at scale, empowering companies to determine the best actions for achieving successful outcomes. As of February 2022, G2 earned the #1 spot on both the Best Software Products and Highest Satisfaction Products lists. The platform distinguishes itself through its ability to automatically capture customer interactions, derive valuable data-driven insights, and deliver optimal results for sales, customer service, marketing, and other customer-facing roles across diverse industries.
In March 2024, G2 announced surpassing 2 million authentic user reviews on its platform. This milestone underscores the company's rapid growth and success in establishing itself as the world's largest software marketplace, consistently attracting over 60 million visitors annually. Over the years, G2 has witnessed substantial expansion across various regions, with North America remaining its core market while witnessing explosive review growth in the Asia-Pacific region as well.

Vendr is the world's first SaaS buying platform that helps companies find, buy, and manage software quickly and with guaranteed savings. The platform combines a product and people-powered service, enabling organizations to streamline the software purchasing process, reduce overspending, and eliminate duplicative products. Vendr harnesses insights from over 13,000 deals across more than 2,000 SaaS suppliers to facilitate critical transformation in how companies procure and manage software.
Through Vendr, businesses can maximize their return on SaaS investments by achieving cost savings, improving stack visibility across the organization, and accessing the best industry data. The platform offers insights and negotiation support to help buyers and sellers evaluate deal fairness, ensuring a smooth internal purchase process. It provides visibility into approval workflows and fast-tracked purchase request mechanisms, leading to smoother buyer-procurement relationships.
As of February 2023, Vendr's dynamic catalog, Explore, features over 19,000 software products, offering transparent market share insights, pricing trends, and compliance details. This empowers procurement teams to make informed decisions, compare alternatives, and identify opportunities for consolidation and cost optimization. Vendr guarantees fair pricing terms and risk-free purchases for many suppliers, buying out contracts if needed.
Vendr has processed over USD 1.5 billion in customer software spend and delivered over USD 240 million in savings. Its platform delights hundreds of customers, including Brex, Drift, and Dashlane. In June 2022, Vendr achieved a USD 1 billion valuation after raising USD 150 million in Series B funding led by Craft Ventures and SoftBank Vision Fund 2. The company has over 250 employees globally and is headquartered in Boston with a second location in Charleston, South Carolina.

Vendr

LeanIX is a software-as-a-service (SaaS) platform that provides Enterprise Architecture Management (EAM) solutions. Its flagship product, the Continuous Transformation Platform, enables organizations to gain comprehensive visibility and superior governance over their IT landscapes. Through an automated and data-driven approach, LeanIX helps companies organize, plan, and manage their application portfolios, SaaS contracts, and DevOps projects. The platform's core offerings include Enterprise Architecture Management, SaaS Management, and Value Stream Management.
LeanIX's EAM solution empowers organizations to visualize their entire IT application landscape, identify obsolete applications, design target architectures, and plan architectural roadmaps. The solution leverages a flexible, best-practice data model that serves as a foundation for addressing future business challenges. It provides real-time overviews of IT landscapes and business capabilities, enabling organizations to transform productivity and accelerate business transformation while reducing costs and risks.
In September 2023, LeanIX was acquired by SAP to expand its business transformation portfolio and facilitate AI-enabled process optimization. The acquisition aimed to provide customers with a comprehensive suite of tools for continuous business transformation, leveraging LeanIX's EAM capabilities in conjunction with SAP's offerings.

LeanIX

Flexera One is a robust SaaS-based IT management solution designed for organizations with complex hybrid environments. It provides unparalleled visibility into the entire IT estate, enabling data-driven insights across on-premises, SaaS, and cloud environments. With Flexera One, organizations can optimize spend, reduce risk, and drive results across their enterprises.Flexera One offers a suite of capabilities, including IT visibility, IT asset management, FinOps, cloud optimization, and migration. It visualizes the entire IT estate, providing complete insights to drive better decision-making. The IT asset management component enables organizations to manage and optimize their hybrid IT environments seamlessly.Flexera One's FinOps capabilities inform, optimize, and operate the cloud at scale, allowing for the visualization and allocation of cloud usage and billing, migration planning, and efficient hybrid IT estate management. Its cloud optimization and migration features provide actionable intelligence to navigate the cloud journey confidently.Flexera One specializes in optimizing expensive data center software such as Microsoft SQL Server, Microsoft Windows Server, Oracle Database, Oracle Middleware, IBM Cloud Paks, IBM WebSphere, IBM DB2, and SAP engines. It automatically utilizes out-of-the-box content libraries to identify consumption, entitlements, and optimal license positions based on product use rights.

Flexera One

Platforms for cataloging, tracking and benchmarking a firms existing SaaS stack and discovering and purchasing new solutions that are a better fit for the organization

Platforms that help identify potential securities vulnerabilities of a firm's SaaS stack and provide a solution to ensure compliance with regulations.

Platforms that help eliminate SaaS wastage and optimize costs by providing spending analysis reports, contract renewal planning, and vendor management.

Integrated product offerings that provide complete solutions covering the entire life cycle of SaaS usage. A number of firms also offer managed services such as price negotiations with vendors

Solutions in this industry focus on providing tools for firms to manage its SaaS subscriptions

Uses AI/ML to analyze a firms SaaS stack and ensure compliance with privacy standards

Provide greater visibility on the usage and spending on SaaS platforms

Growth in remote and hybrid work arrangements led to growth in cloud-based SaaS solutions

BetterCloud

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