We look for smart entrepreneurs that focus on execution within growing markets in which they have relevant experience, keen insights or deep relationships. Our investment model is geared towards building long-term partnerships with both our companies and the markets they serve.

BLH Venture Partners

Flybridge is a seed-stage VC investing with entrepreneurs to leverage the power of the community. It prefers to invest in computer hardware, software, SaaS, and big data sectors. Founded in 2002, the company is headquartered in Boston, Massachusetts.

Flybridge

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.  Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Greycroft

Tribeca Venture Partners is a multi-stage venture capital firm that invests in digital media, e-commerce, fintech, education, ad tech, and mobile apps sectors. The firm was founded in 2011 by Brian Hirsch and Chip Meakem and is based in New York, United States.

Tribeca Venture Partners

Bear Creek Capital is a strategic partner focused on strong management teams that execute at a high level.

Bear Creek Capital

Hallett Capital is a U.S.-based ventures capita firm specialized in seed- and early-stage technology investments.

Hallett Capital

New Amsterdam Growth Capital is a New York based growth equity fund focused on companies in the cloud computing, mobile, and communications infrastructure sectors. Founded by Alex Guira and Jay Markley, we seek to invest in technology driven companies with established products or services, a growing revenue base, and profitability or a clear path to profitability.

New Amsterdam Growth Capital

Accel is an early and growth-stage venture capital firm that powers a global community of entrepreneurs. Accel backs entrepreneurs who have what it takes to build a business.  Accel’s vision for entrepreneurship and business enables it to identify and invest in the companies that will be responsible for the growth of next-generation industries. Accel-backed companies include Atlassian, Braintree, Cloudera, DJI, Dropbox, Dropcam, Etsy, Facebook, Flipkart, Lookout Security, MoPub, Qualtrics, Slack, Spotify, Supercell, Vox Media, and others.

Accel

Headline (formerly e.ventures) is a Venture Capital firm actively on the ground in 7 cities around the world. It invests across geographies, leading rounds at every stage. The firm's Early Stage Funds are based in the US, Europe, Asia, and Brazil, and invest locally. Its San Francisco-based Growth Fund invests globally from Series B and beyond, working in collaboration with their Early Stage Teams. The sizes and locations of these funds make it possible for them to see local trends up close, identify winning founders, and lead rounds at every stage. Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka are among the stars in Headline’s world. Headline was founded in San Francisco, California in 1998.

Headline

New Amsterdam Capital, Investment Management division is active across all segments of the credit markets and has a number of discretionary funds under management. Our focus is on the European credit markets and we actively trade and invest in leveraged finance, secured bank loans, mezzanine finance, high yield bonds, credit derivatives, investment grade, structured finance and structured debt transactions.

New Amsterdam Capital

Over the last decade, Millennium has been a pioneer, innovator, and leader in developing institutional-quality alternative liquidity programs for companies and shareholders in the venture capital ecosystem, partnering with the world’s leading technology companies to design investment structures that foster long-term growth from growth capital to debt financing and secondary liquidity.

Millennium Technology Value Partners

Bain Capital Ventures invests in seed to growth-stage startups that are using tech to disrupt existing markets or create entirely new ones.  The firm invests from seed to growth in enterprise software, infrastructure software, and industries being transformed by data.  Bain Capital Ventures has helped launch and commercialize 200-plus companies since 2000, including investments in DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, SurveyMonkey, Taleo, and TellApart. Bain Capital Ventures has more than $5.2 billion of assets under management with offices in San Francisco, New York, and Boston.

Bain Capital Ventures

Warburg Pincus LLC is a leading global private equity firm focused on growth investing. The firm has more than $60 billion in private equity assets under management. The firm’s active portfolio of more than 200 companies is highly diversified by stage, sector, and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value. Founded in 1966, Warburg Pincus has raised 19 private equity funds, which have invested more than $90 billion in over 930 companies in more than 40 countries.  The firm is headquartered in New York with offices in Amsterdam, Beijing, Berlin, Hong Kong, Houston, London, Luxembourg, Mumbai, Mauritius, San Francisco, São Paulo, Shanghai, and Singapore. For more information please visit www.warburgpincus.com.

Warburg Pincus

Vista Equity Partners (Vista) is a leading global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses. Led by Founder, Chairman and CEO Robert F. Smith, Vista leverages investment strategies across private equity, permanent capital, credit and public equity. Vista’s unique investment approach drives significant value creation for the companies within its portfolio. As of 2024, Vista manages more than $100 billion in assets under management (AUM) on behalf of its global network of investors.

Vista Equity Partners

BetterCloud

Distributed workforces require new solutions for office operations, HR, payment, and more.

Remote Work Infrastructure

<p><span>Enboarder enables automation of routine HR tasks and sharing personalized short-form content to employees based on their activity, demographics, and employee stage using existing communication channels such as Slack, Gmail, and Microsoft Teams. The platform’s onboarding solutions, which cover all in-house, remote, and hybrid employees, include video intros, matching new joiners with buddies, catchup calls, virtual onboarding coaching, and a feedback system.</span></p><p><span>The company’s change management solutions help employees navigate reboarding, remote work, relocations, emergencies, and M&amp;A activity, by providing guidance and tools for managers to keep all relevant parties up to date. Enboarder also offers learning solutions including personalized learning content, a mentor matching system, and tools to track engagement, completion, and feedback.</span></p><p><b><strong>Key customers and partnerships</strong></b></p><p><span>As of April 2024, Enboarder served over 500 companies with notable enterprises including McDonalds, Deloitte, ING and Hugo Boss. In addition, it has partnered and features integrations with 25 companies including Jira, DocuSign, Workday, BambooHR, and Microsoft Azure.</span></p><p><span>Previously, in 2021, the company noted that it grew its customer base by 130% and doubled its revenue and team headcount.</span></p><p><b><strong>Funding and financials</strong></b></p><p><span>In its latest funding round (</span><a href="https://sp-edge.com/updates/8385"><u><span>February 2022</span></u></a><span>), Enboarder raised USD 32 million in Series B funding led by NewSpring. Hart Callahan (Partner, NewSpring) joined Enboarder's board of directors as part of the deal. The fresh funds were used to double its headcount in 2023 and continue international expansion with further investments in infrastructure and systems.</span></p>

Enboarder is an onboarding and engagement platform that focuses on new hire experience and engagement rather than just tasks, forms, and paperwork. The workflow engine accomplishes this by coaching managers via mobile phone at all stages during the onboarding process. For new employees, Enboarder delivers rich engaging content directly to their mobile phones from the moment they sign their offer letter. HR can construct and build engaging workflows on their own, without requiring help or resources from IT, consultants, or creative staff.

BetterCloud is the market leader for SaaS Operations. With SaaS adoption growing 38% YoY, an average IT team is now responsible for managing and securing 110+ SaaS applications. Existing solutions are not designed to handle aggressive SaaS sprawl. By automating critical work like user lifecycle management and data protection, BetterCloud's 1000's of customers enjoy greater employee productivity and more secure IT environments. With unrivaled SaaS expertise and a powerful integration library, BetterCloud’s SaaS Management Platform typically enables true ''Zero Touch'' SaaS operations in less than 2 months.

<div><p>BetterCloud offers a SaaS management solution, which it claims to be the market leader for SaaS operations, that aids enterprises in consolidating data protection and streamlining user lifecycle management. The platform features automated app discovery, app insights, automated workflows and user data.</p></div>

Giving firms greater control over their SaaS stack

B2B SaaS Management Platforms

BetterCloud Named the Sole Leader by G2 Across All 5 Key SaaS Management Categories

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    BetterCloud offers a SaaS management solution, which it claims to be the market leader for SaaS operations, that aids enterprises in consolidating data protection and streamlining user lifecycle management. The platform features automated app discovery, app insights, automated workflows and user data. 
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    G2 provides a SaaS spend management platform to reduce costs and eliminate waste for IT, Finance, and Procurement teams. It offers an integrated approach to recognize, analyze, and keep track of SaaS stacks, employee SaaS consumption, manage contracts and compliance, synchronize software requests, and gain insights and analytics.
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    Vendr (formerly Blissfully) offers a SaaS buying platform that leverages AI to find the best software to buy and manage the expanding stack in a single system of record for finance and procurement teams. The platform makes use of benchmarking data, SaaS buying experts, automated workflows and analytics and insights to streamline the purchase, renewal, and deal updates. 
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Vendr

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    LeanIX provides an automated SaaS management system to help businesses reduce costs and boost productivity. The platform is designed to focus on tracking, managing, and benchmarking subscribed SaaS applications. 
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LeanIX

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    Flexera One offers an IT and cloud management software platform to improve app usability and cost effectiveness for enterprises. The platform allows analytics, insights, asset management, cloud application modernization, licensing use and compliance, and maximizing technological returns.
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Flexera One

Platforms for cataloging, tracking and benchmarking a firms existing SaaS stack and discovering and purchasing new solutions that are a better fit for the organization

Platforms that help identify potential securities vulnerabilities of a firm's SaaS stack and provide a solution to ensure compliance with regulations.

Platforms that help eliminate SaaS wastage and optimize costs by providing spending analysis reports, contract renewal planning, and vendor management.

Integrated product offerings that provide complete solutions covering the entire life cycle of SaaS usage. A number of firms also offer managed services such as price negotiations with vendors

Solutions in this industry focus on providing tools for firms to manage its SaaS subscriptions

Uses AI/ML to analyze a firms SaaS stack and ensure compliance with privacy standards

Provide greater visibility on the usage and spending on SaaS platforms

Growth in remote and hybrid work arrangements led to growth in cloud-based SaaS solutions

BetterCloud

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