Plannuh

Plannuh provides a cloud-based marketing budget management platform for marketing teams to consolidate various marketing plans, budgets, and metrics within a unified platform, providing greater visibility and collaboration. The platform includes an AI-driven expense ingestion technology capable of automating expense capture and financial system reconciliation. In August 2020, the firm launched a marketing campaign planning platform, giving marketers the ability to measure and forecast campaign performance. In August 2021, the firm launched a free online marketing plan builder.

Users like Axonius, a cybersecurity asset management firm, reportedly experienced an 88% reduction in time spent managing marketing budgets and a 90% improvement in budget accuracy due to Plannuh’s platform.

Key customers and partnerships

Plannuh’s platform is used by marketing teams across North America, Europe, Asia, and Australia, covering B2B and B2C firms across 25 industries including Sphera, Synopsys, Tulsa Federal, Appcast, and Nuance.

In August 2021, the firm also launched its market partner community to bring together marketing strategists, CMO coaches, and marketing agencies to enable users to leverage their services for marketing budget and campaign planning. The firm also has technology partnerships with other marketing automation, CRMs, and financial technology solutions including HubSpot and Salesforce to integrate its platform and extend its capabilities.

Funding and financials

In September 2021, Plannuh raised USD 4.1 million in a venture round led by Ripple Ventures. The firm planned to use the funding for product development to include automated planning and budgeting workflows and AI-based forecasting and recommendations to the Plannuh app.

The firm also reported, as of September 2021, that its annual recurring revenue (ARR) had grown by more than 6x and that it had secured more than 50 customers.