Curastory

Curastory is a platform-agnostic, demand-side platform and ad manager that facilitates brand partnerships with content creators. It primarily focuses on the collegiate athlete market, enabling student athletes to monetize their name, image, and likeness (NIL) through content creation opportunities with brands. The platform automates the process of matching brands with suitable creators based on content keywords, audience demographics, performance metrics, and reach.

Curastory provides tools for creators to shoot, edit, and distribute high-quality videos across social media channels. It aims to empower over 450,000 college athletes and content creators to take control of their careers by learning effective content creation strategies and monetizing through brand partnerships.

In July 2021, the National Collegiate Athletic Association (NCAA) made it legal for athletes to profit from their NIL rights. Curastory swiftly capitalized on this opportunity, becoming the first creator economy platform invited by schools to onboard and compensate student athlete creators.

Curastory's platform includes a non-compete feature that protects students from prohibited monetization methods due to specific university legislative laws. The company estimates that top-earning student athletes can make over USD 80,000 per ad-enabled video post as of November 2022.