Fiture is a Chinese developer of an AI-powered smart mirror with interactive classes and customized training programs. In addition to its primary product, the company also sells other accessories such as yoga mats, yoga bricks, and elastic ring suits. The mirror, priced at USD 1,495 (CNY 10,060), includes a 43-inch screen to display workout content including yoga, high-intensity interval training (HIIT), Pilates, and aerobic dancing. Fiture offers more than 5,000 fitness courses and is customizable for children, adults, and senior citizens.
The company operates more than 10 stores in China including locations in Shanghai, Beijing, and Chengdu. As of August 2021, the company has monopoly status over China’s fitness mirror industry, with plans to expand the reach to include the US and Europe in the future.
In April 2021, Fiture raised USD 300 million in a Series B funding round led by All-Star Fund, Legend Capital, DST Global, and Sequoia China, at a post-money valuation of more than USD 1 billion—reportedly the fastest fitness tech company to reach unicorn status. The company earmarked the funding for market expansion, producing more workout content, and offering free trials nationwide.
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