Rightfoot offers application programming interfaces (APIs) for developers to integrate debt repayment functions into FinTechs of financial wellness, payroll, and employer benefits companies. The APIs enable FinTechs to serve their customers by automating their debt repayments from paychecks to outstanding debts including for tax-free student debt repayment.
Key customers and partnerships
The company soft-launched its product in 2020 with 10 clients as of February 2021. It also partnered with Plaid to gain liabilities data, enabling Rightfoot to transfer funds to a borrower’s loan account.
Rightfoot reportedly planned (in February 2021) to increase its focus on employer benefit groups (which accounted for 60% of its customers), address consumer debt (including credit cards), as well as auto and mortgage payments.
Funding and financials
Rightfoot raised USD 15 million in Series A funding in August 2023, co-led by Blue Lion Global and Renegade Partners, to launch and expand access in new markets and hire more staff in engineering and marketing.
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