Vytal, a German reusable packaging solutions provider, offers a packaging system for the food and beverage industry. Through the Vytal app, customers can order takeaway items in reusable containers that can be borrowed for free using QR codes. The process involves downloading the app, placing an order, borrowing the reusable containers, and returning them within 14 days. The company offers a variety of containers for all types of foods and beverages, including leak-proof and microwaveable options. It also offers a B2B solution, Vytal Events, which provides a comprehensive solution for event organizers, serving a range of events from concerts and festivals to corporate events. With a hybrid system, event organizers can customize their orders, receive direct delivery, and use a convenient rental process. Unique features include external flushing, direct delivery, and the flexibility of deposit and non-deposit options.
Key customers and partnerships
As of February 2024, Vytal served 330,000+ users and more than 6,500 partners across Europe, including restaurants and cafés such as KFC, Domino's, Wolt, and Uber Eats. Customers for its B2B solutions include Handelsblatt, DER SPIEGEL, Lebensmittel Zeitung, and Bayerischer Rundfunk.
In May 2023, Vytal partnered with SwapBox, a reusable packaging service provider, to improve sustainable food packaging solutions for the HORECA (hotel, restaurant, and café) industry in the Benelux region. In November 2023, the company entered the Budapest market in partnership with Wolt, a Finnish online food delivery platform, to provide an eco-friendly alternative for food delivery and address environmental concerns associated with single-use packaging.
Funding and financials
In March 2022, the company raised USD 10 million in a Series A funding round led by Grazia Equity to support its packaging-as-a-service model, offering premium leak-proof trays for take-out and delivery food on a pay-per-fill basis.
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