The Routing Company

The Routing Company (TRC) is a transportation technology startup based in Cambridge, Massachusetts. It offers an on-demand ride platform that utilizes fleet management software to connect riders with public transportation options such as buses and shuttles. The company's proprietary routing technology, inspired by research at MIT, assesses riders' locations and desired pickup times to efficiently pair them with available vehicles.

TRC's flagship product is the Ride Pingo app, which allows users to request rides through the on-demand service. The app is complemented by the Drive Pingo app for drivers and the Pingo Dashboard for operational management. TRC partners with public transit systems and private sector companies to integrate its technology into their transportation networks.

The company's business model revolves around providing a convenient and sustainable alternative to traditional fixed-route public transit and personal vehicle usage. By seamlessly blending on-demand ridesharing with public transportation, TRC aims to enhance the efficiency and accessibility of mobility services while reducing carbon emissions.

As of March 2024, TRC has moved over one million passengers across its deployments in the US, the Netherlands, Andorra, Scotland, and England. 31% of trips facilitated through the Ride Pingo app replace single-occupancy vehicle trips, effectively reducing the number of cars on the road.

Key customers and partnerships

The Routing Company has established partnerships with various public transit agencies and private sector companies to deploy its on-demand transportation services. In January 2023, TRC secured a three-year contract with the Municipality of The Hague in the Netherlands, marking its second partnership in Europe after West Coast Motors in Scotland. The company's technology powers a new on-demand service in the Benoordenhout area of The Hague, replacing an underutilized fixed-route service.

In the US, TRC has expanded its presence to multiple states, including New York, Ohio, and California, where it has secured contracts for its on-demand transit solutions. The company has also partnered with universities and large tech companies.