Plex is a streaming media platform that combines personal media management with ad-supported streaming services. The platform enables users to stream their personal media libraries across devices by setting up a Plex Media Server, which organizes movies, TV shows, music, and photos with added metadata like cast information, reviews, and subtitles. Beyond personal media management, Plex offers free ad-supported video-on-demand content and live TV channels, featuring over 50,000 on-demand titles and more than 800 free channels in the US. As of January 2024, Plex serves over 22 million monthly active users globally across 180 countries. The platform's ad revenue grew by nearly 45% in 2023, while the overall business experienced 30% growth. Plex operates under a freemium model, with core features available at no cost and advanced features accessible through a Plex Pass subscription priced at USD 5 monthly, USD 40 annually, or USD 120 for lifetime access.
Key customers and partnerships
Plex has established content partnerships with major studios including A24, AMC, BBC Studios, Bloomberg, Lionsgate, MGM, NBC News, Paramount, Reuters, US Today, ViacomCBS, and Warner Bros. In April 2024, Plex formed a strategic partnership with T-Mobile's Advertising Solutions division, which reaches over 240 million consumers, to expand its connected TV inventory. Through this collaboration, advertisers can utilize T-Mobile's audience data and insights to deliver targeted advertising to Plex users within a specialized T-Mobile experience.
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