Practically

Hyderabad-based Practically, a 3rdFlix Visual Effects brand, was co-founded by Subbarao Siddabattula, Charu Noheria, and Ilangovel Thulasimani in 2014. Practically is a science, technology, engineering, and mathematics (STEM) learning-focused app for students in grades 6-12. The platform seeks to set itself apart by using immersive videos, interactive augmented reality, and 3D simulations for experiential, hands-on learning. Additionally, the platform offers live access to subject experts, live classes, an artificial intelligence (AI) assistant and study buddy (“Proton”), and coding lessons (“Coding++”). The company also offers the Practically School Solution, allowing schools and teachers free access to videos, simulations, assessments, analytics, and more on the Practically teacher app. As of January 2021, Practically was being used by more than 130 Indian schools.

In March 2022, the company acquired Fedena, a school management software solution, allowing Practically to provide interactive learning content, innovative teaching features, and educational management tools.

In November 2022, it was disclosed that the company was experiencing financial difficulties as a result of the reopening of offline classrooms and coaching centers, that salaries hadn't been paid to employees in four months, and that it would be terminating employment contracts in order to restructure the company.

Key customers and partnerships

As part of its domestic expansion, Practically has partnered with school management associations in different Indian states to offer its solution to several schools. In December 2021, the company launched ‘The Learning Lobby,’ an initiative to provide expert-curated insights for parents and teachers on a range of topics including work-life balance, stress management, and dealing with adolescence.

Funding and financials

In January 2021, the company raised USD 4 million in a pre-Series B round to expand its operations. Its plans include expanding beyond its home states of Telangana and Andhra Pradesh to the broader Indian market over the next 12 months, as well as expanding into the Middle East and US markets. Previously, Practically raised USD 5 million in Series A funding in 2019.

It expected a revenue target of USD 10 million for FY2023, with 40% stemming from the local market and 60% internationally.