Huboo

Huboo is a UK-based ecommerce fulfillment services provider offering services in inventory management, order logistics, warehousing, and shipping. The company caters to various industries including toy and games, tech and electronics, food and beverages, homeware and accessories, sportswear, fashion, etc. Its unique hub model creates micro-warehouses within its larger warehouses to improve efficiency and reduce time spent on picking products. 

The company operates a network of fulfillment centers across Europe (mainly the UK, Netherlands, Spain, and Germany) and has partnered with courier companies worldwide to provide services globally. The company claimed to have shipped 15 million+ products over the 12 months ending November 2023.

The company operates on a volume-based pay-per-use business model. Its standard subscription packages include 1) Silver (GBP 50/USD 60 per month) for dispatching up to 300 orders per month; 2) Gold (GBP 150/USD 185 per month) for dispatching up to 1,500 orders per month; 3) Platinum (GBP 450/USD 560 per month) for dispatching up to 5,000 orders per month; and 4) corporate packages with custom pricing. Services such as express delivery, international shipping, return handling, custom packaging, etc. can also be added.

As of April 2024, the company operated a network of nine fulfillment centers across Europe (mainly the UK, Netherlands, Spain, and Germany) and has partnered with courier companies worldwide to provide services globally. The company claimed to have shipped 15 million+ products over the 12 months ending April 2024.

The company operates on a subscription-based pay-per-use business model (volume-based).

Key customers and partnerships

As of April 2024, Haboo served 1,200+ customers including Deliciously Ella, Vet-Ai, Calm Collective, Dingbats Notebooks, Asan Cup, Kuroa, Fibropharma, Kikakinis, Au Vodka, Azio Beauty, Coblo, Primal Soles, Forest Spa, Just Wears, Carlsberg, Flare Audio, JS Health, and Legless Games.

The company has integrations with multiple platforms to ensure a smooth fulfillment process. Such integrations include:

1. Platforms and marketplaces: Amazon, eBay, Shopify, BigCommerce, Etsy, TikTok Shop, Bluepark, Magento, Squarespace, Wayfair, Wish, Wix, and WooCommerce

2. Inventory, order, and channel management platforms: Brightpearl, Channel Advisor, Channel Engine, Linnworks, Netsuite, Serlo, and ChannelGrabber

Its other integrations include customer relationship management (CRM), marketing tools and agencies, and compliance and tax service providers.

Funding and financials

In November 2023, Huboo raised GBP 29 million (USD 36.6 million) in funding from existing investors, including Ada Ventures and Maersk to drive profitability.