minu

Overview
News
Health Benefits Platforms?
Product stageSegments
Go-to-Market
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Benefits management platforms
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Based in Mexico, minu is an employee wellness platform provider. As of November 2024, the company offered a suite of over 50 benefits aimed at enhancing the financial, physical, and mental well-being of employees. Key offerings include earned wage access, high-yield savings options, financial education resources, grocery and fuel voucher cards, discounts, and online consultations with healthcare professionals such as doctors, therapists, and nutritionists. 

In March 2023, minu expanded its services by merging with Plerk, a company specializing in employee benefits.

Key customers and partnerships

As of November 2024, minu collaborated with over 2,000 employers across various sectors, including retail, manufacturing, fitness, and automotive services. Notable clients encompass Liverpool and Coppel (department stores), Grupo Modelo (beer manufacturer), Smartfit and Sportsworld (gym chains), and car rental agencies such as Avis, Hertz, and Dollar. As of the same date, the platform served approximately 1 million users. 

Also, in November 2024, minu partnered with Citibanamex to integrate its earned wage access feature into the bank's retail app, providing this benefit to Citibanamex's 5 million payroll clients. 

HQ location:
Cuauhtémoc MEX
Founded year:
2019
Employees:
101-250
IPO status:
Private
Total funding:
USD 86.5 mn
Last Funding:
USD 30.0 mn (Series B; Nov 2024)
Last valuation:
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Company profile
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