Health Haven Rx

Health Haven Rx is a pharmacy services provider that caters to digital health companies. Established by Yinka Ojutalayo, a licensed pharmacist, the company aims to address the lack of transparency in medication pricing. Through its white-label offering, Health Haven Rx connects to digital health platforms via APIs, enabling doctors to view the true costs of medications and recommend more affordable options, especially for low-income patients. This approach increases the likelihood of patients adhering to their prescribed medication regimen.

The company operates its own pharmacy in New Hampshire and has obtained licenses to operate in all 50 states. Initially, Health Haven Rx delivered medications nationwide from its New Hampshire facility, with standard delivery times ranging from two to five days, depending on the destination. To expedite deliveries, the company is partnering with independent pharmacies across the country to facilitate medication distribution on its behalf.

Health Haven Rx's business model revolves around providing pricing transparency and cost-effective medication alternatives to digital health platforms. By integrating with these platforms, the company assists doctors in selecting affordable medications, thereby enhancing patient access to healthcare and promoting medication adherence.