Nutmeg

Nutmeg is a UK-based digital wealth management company founded in 2011. It operates as a robo-advisor, using technology to provide automated investment services to retail customers. Nutmeg offers a range of investment products including stocks and shares ISAs, Lifetime ISAs, Junior ISAs, general investment accounts, and pensions.

The company's investment approach focuses on using low-cost exchange-traded funds (ETFs) to build diversified portfolios tailored to each customer's risk profile and goals. Nutmeg offers several portfolio options, including fully managed portfolios that are actively rebalanced by its investment team, fixed allocation portfolios with a more passive approach, and socially responsible portfolios that consider environmental, social and governance (ESG) factors.

Nutmeg's platform is designed to be user-friendly, allowing customers to open an account and start investing in about 10 minutes. The minimum investment is GBP 500 for most account types, though Junior ISAs and Lifetime ISAs have a GBP 100 minimum. Nutmeg does not have a maximum investment limit.

In June 2021, Nutmeg was acquired by JPMorgan Chase & Co. As of 2024, Nutmeg reports having over 200,000 customers and GBP 4.5 billion in assets under management.

Key customers and partnerships

Nutmeg primarily serves retail investors in the UK, with a focus on younger and first-time investors looking for a simple, low-cost way to invest. The company has partnered with John Lewis to offer investment services to the retailer's customers. Nutmeg also works with MSCI, a provider of sustainability data, to develop its socially responsible investment offerings.

In terms of technology partnerships, Nutmeg uses State Street as its asset custodian and Barclays Bank as its banking partner for holding uninvested customer cash. The company has also collaborated with J.P. Morgan Asset Management to develop its "Smart Alpha" portfolios, which combine Nutmeg's digital expertise with J.P. Morgan's investment insights.