Voilà is an AI-driven social commerce platform that enables creators on social media platforms like Instagram, TikTok, and YouTube to set up custom storefronts. The company's technology automatically detects items in creators' online content and generates shoppable links, populating storefronts with products from popular brands and retailers that match the creators' interests. Voilà's AI-backed engine assists in product selection and ensures stock availability, aiming to maximize returns for both creators and brands. The platform is free for creators to use, allowing them to share their storefronts via link-in-bio on social platforms and earn affiliate revenue from product sales. As of February 2022, Voilà worked with over 16,000 brands and retailers, offering more than 3 million products to creators. The company's AI model was trained on approximately 50 million fashion and style photos, learning over 300 different attributes related to apparel items. Voilà generates revenue by taking a percentage of sales generated through its platform, leveraging affiliate marketing programs such as Rakuten and CJ to create creators' links.
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