Dollar General

Dollar General Corporation (NYSE: DG) is a major American discount retailer headquartered in Goodlettsville, Tennessee. Founded in 1939 as a wholesaler, the company opened its first Dollar General store in 1955 in Springfield, Kentucky.

Dollar General operates over 20,000 stores across 47 states in the US, focusing primarily on rural and suburban areas. The company offers a wide range of merchandise including consumables, seasonal items, home products, and apparel, with most items priced at USD 10 or less. Its stores are typically small-format, averaging around 7,400 square feet, which allows for lower operational costs and rapid expansion into underserved markets.

• Consumables: Food, snacks, health and beauty aids, cleaning supplies

• Home Products: Housewares, basic clothing, seasonal decor

• Seasonal: Holiday merchandise, summer goods, winter accessories

• Apparel: Basic clothing and accessories for family

Dollar General has pursued aggressive expansion in recent years, often opening hundreds of new stores annually. The company also operates other retail concepts including DG Market (larger format stores with more fresh groceries), DGX (smaller urban stores), and pOpshelf (non-consumables focused stores). In 2024, Dollar General plans to open approximately 800 new stores, remodel 1,500 locations, and relocate 85 stores. The retailer has also been expanding its fresh produce offerings and private label brands to drive growth.