Minisocial is a platform that connects brands with micro-influencers to produce user-generated content (UGC) at scale. It operates as a fully-managed service, facilitating the entire process from campaign ideation to content delivery. Brands provide minisocial with a campaign brief outlining their products and creative vision. Minisocial then selects relevant micro-influencers from its creator database and invites them to participate. Once the influencers opt-in, brands ship products directly to them. The influencers then create and share content adhering to the brand's guidelines. Minisocial collates the content and provides it to the brands, who can utilize it across various marketing channels without worrying about usage rights or model releases.
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