Novel TMT Ventures backs stellar teams building innovative products and services to improve consumer experiences and efficiencies in commerce, media and payment.

Novel TMT Ventures

Breakaway Ventures invests in consumer brands at a point of inflection where it can accelerate business growth and value creation. They are passionate about working with extraordinary people to build extraordinary brands. The company invests in emerging brands with >$2MM Revenue that seek $3MM to $8MM in Growth Capital. They believe that investments this size enable us to be a meaningful partner and add meaningful value. Breakaway Ventures has access to exceptional deal flow. Their established Rolodex enables great partnerships that drive growth. They are active investors with the ability to influence the outcome of our investments.

Breakaway Ventures

Each Founder Collective partner has founded and sold a technology company. The company we wish had existed when we first started out is what we hope to create with Founder Collective. We offer a user guide for managing the risky commodity known as venture capital. The company believes that in order to advance their firms and maintain control, entrepreneurs should aim to raise the least amount of money possible. Founder Collective was established on May 22, 2009 in Cambridge, Massachusetts.

Founder Collective

Guggenheim Partners embodies a successful, century-old family tradition that emphasizes wealth preservation with sustainable capital growth. Guggenheim Partners is a diversified financial services firm, offers investment management and banking, and insurance services. Their mission is to offer clients unparalleled service and performance through design and execution of financial services. They provide a sophisticated array of wealth and investment management services. Guggenheim Partners honors the high standards and achievements of their family history, to which they add modern expertise in wealth management, investment management, and capital markets services.  Their approach to providing services to their clients differs in design and practice from that of other firms. They ground their service offerings in pioneering academic research and proven approaches to investment strategies.  Their family history has shown repeatedly that talented, knowledgeable and experienced individuals make the difference in any line of business. As entrepreneurs and investors, they recognize how creative thinking and risk-taking produce wealth. As investment professionals, they understand how to manage wealth prudently. As capital markets professionals, they understand how to assess, measure, and manage financial risk. As trustees and board members of foundations and endowments, they understand the unique financial challenges that confront these institutions. As stewards of the wealth of the Guggenheim family and other families and institutions, they know from experience the investment challenges associated with multi-generational wealth.

Guggenheim Partners

Signal Peak is a venture capital firm with more than $550 million of committed capital under management. The fund invests in information technology companies and looks for entrepreneurial teams with the potential to transform markets and create lasting value. Specific areas of focus include Internet, SaaS, enterprise software, communications, security, and mobile computing—all markets in which the firm has deep expertise. Our strategy includes providing a level of operational assistance that creates additional value.  We take a labor-intensive, service-oriented approach by making early introductions to key customers and strategic partners, and by helping to recruit top executives and co-investors. Collectively, the Signal Peak team has founded and served as senior officers or board members in dozens of companies. The team has a combined history of successful company leadership and private equity investments that span over 60 years. As a result, our team has the resources, decision-making experience, and strategic relationships to meet the demands of today's passionate entrepreneurs.

Signal Peak Ventures

Promus Ventures invests in early-stage deep-tech software and hardware companies run by visionary and tenacious founding teams.

Promus Ventures

Jump Capital is a thesis-led, sector-focused, and operating-centric venture capital firm specializing in Seed/Series A. Jump invests in data-driven technology companies within the FinTech, B2B SaaS, IT/Data Infrastructure, and Media sectors. With offices in Chicago and New York, Jump provides advocacy and support through a platform of institutional-level resources for entrepreneurs.  Jump's philosophy is to align with talented management teams that desire a trusted partner with real-world operating experience and a firm with an operating platform targeting initial investment checks between $2M to $10M.

Jump Capital

Intel Capital invests in innovative startups targeting cloud and AI infrastructure, edge, 5G, autonomy, cybersecurity, client & gaming, enterprise applications, silicon design and manufacturing, and a wide range of other disruptive technologies.

Intel Capital

Cougar Capital is a student-run venture capital and private equity evergreen fund run by 2nd-year MBA students at the Marriott School at Brigham Young University.  Cougar Capital partners with venture capital and private equity firms and becomes a member of the syndicate team conducting due diligence on potential investments. When appropriate, Cougar Capital will co-invest with the industry partners in the deal.  Started in 2005, Cougar Capital has produced alumni currently working in private equity, venture capital, investment banking, and award-winning entrepreneurial startups. Forbes magazine recently designated Cougar Capital as one of the most innovative business classes in America.

BYU Cougar Capital

Georgian is a fintech company that invests in high growth software companies that harness the power of data in a trustworthy way. They're building a platform to provide a better experience of growth capital to software company CEOs and their teams.  Georgian's platform is designed to identify and accelerate the best growth-stage software companies, taking an intelligent, data-first approach to solving the key challenges CEOs face as they grow their businesses. They invest in companies across North America that harness the power of data in a trustworthy way. Based in Toronto and founded in 2008, Georgian’s team brings together software entrepreneurs, machine learning experts, experienced operators, and investment professionals.

Georgian

Cross Creek is a venture capital firm founded in 2006 inside of Wasatch Advisors, Inc. Through its direct investment strategy and fund investment strategy the firm seeks to invest in what we believe are high quality late stage companies and top-tier venture capital funds. The strategies are mutually beneficial in their goal to strengthen ties between private and public investors and to achieve above market returns for limited partners.

Cross Creek

True Fit

True Fit is a footwear and apparel discovery platform. Its Genome is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine, which allows retailers to curate highly personalized collections for each consumer, and its True Insight platform provides retailers and brands unparalleled insights to optimize marketing, merchandising, and product development. True Fit is led by an experienced team of executives and leaders from the fashion, retail, big data, and e-commerce, and is backed by top investors.

True Fit provides AI-powered sizing technology for apparel and footwear brands, helping solve online fit challenges for retailers. The company's technology decodes size and fit for consumers through its Fashion Genome, a structured data set that connects detailed garment specifications and style attributes to individual shopping behaviors. The platform deploys algorithms to translate how shoes and clothing fit shoppers viewing them online, removing sizing uncertainty in digital shopping. True Fit's technology encompasses men's wear, women's wear, kids' wear, unisex apparel, footwear, swim, and structured intimates categories. The company's solution includes the Fit Hub, which uses generative AI to enhance the online shopping experience.

EquityNet

About

True Fit Company Overview, Contact Details & Competitors

Retail Tech: Amazon Extends BNPL to Retailers, True Fit x Shopify

Incorporating technology into the fast-moving world of fashion

Fashion Tech

True Fit's New Generative AI, Fit Hub, Conveniently Synthesizes All Size & Fit Information To Solve Online Fit ...

Alphabet

To unlock data-driven growth for fashion retailers, True Fit extended collaboration with Google.

Data Infrastructure & Analytics

Tools for enterprises to visualize data in a graphical form and obtain insights on the same using AI and natural language processing.

True Fit provides AI-powered sizing technology for apparel and footwear brands, helping solve online fit challenges for retailers. The company's technology decodes size and fit for consumers through its Fashion Genome, a structured data set that connects detailed garment specifications and style attributes to individual shopping behaviors. The platform deploys algorithms to translate how shoes and clothing fit shoppers viewing them online, removing sizing uncertainty in digital shopping. True Fit's technology encompasses men's wear, women's wear, kids' wear, unisex apparel, footwear, swim, and structured intimates categories. The company's solution includes the Fit Hub, which uses generative AI to enhance the online shopping experience.
The platform provides retailers with a dashboard of insights to drive personalization and growth. Through its Fashion Genome database, True Fit combines decades of expertise in fashion, retail technology, and data science to create detailed understanding of product specifications, from dimensions and color to materials and design details.
Key customers and partnerships
True Fit's technology serves 82 million consumers, tens of thousands of brands, and hundreds of retailers globally. The company formed partnerships with Princess Polly and Lucy & Yak to provide AI size recommendations. In 2024, True Fit partnered with Shopify to integrate its AI fit personalization technology into the Shopify platform, enabling merchants to connect their brands to True Fit's Fashion Genome. Through this partnership, True Fit has already supported fashion brands including Few Moda, Greyson, Toast, and Dia & Co.

NTX provides innovative textile coloration solutions through its flagship product, Cooltrans. Launched in 2020, Cooltrans is a waterless textile coloration system that can process almost any textile material without heat and achieves a 90% reduction in water usage compared to traditional methods. The technology delivers precise color outcomes while preserving fabric texture and functional performance. Compatible with natural, man-made, and synthetic fibers (except polypropylene), including high power-stretch materials, the system operates on a cost-neutral basis.
Key customers and partnerships
The company established a strategic alliance with Ananta Group and partnered with Stella Blu, a product division of Prosperity Textiles, which implemented NTX's Cooltrans technology with panel printing at its manufacturing facility in China. In this collaboration, both companies aim to apply their expertise beyond denim to other cotton twill-like fabrics.

unspun is a fashion tech company that has developed Vega, the world's first 3D weaving technology for apparel manufacturing. The technology efficiently transforms thousands of yarns into garments in minutes, enabling almost zero-waste, on-demand manufacturing. The Vega system drastically shortens supply chains and lead times, allowing traditional cut-make-trim facilities to vertically integrate operations. The process is four times faster than conventional methods, achieving a 53% emissions reduction, 49% reduced energy demand, and 39% reduced blue water consumption. The technology generates less than 3% cut waste compared to the industry average of 15%. The Vega machines can create woven garments using almost any yarn, with the current generation focused on producing bottoms, bags, and hats. Future generations of the machines will expand into performance categories, outerwear, shoes, tops, and dresses. The company is also developing circular supply chain applications that will allow garments to be unspun back into yarns and re-woven into new products.
Through its microfactory model, unspun aims to eliminate the need for large order quantities while decreasing transportation emissions and lead times. The company operates a microfactory in Oakland, California, where it has demonstrated the commercial viability of its technology through low-volume production with proven third-party lifecycle assessments
Key customers and partnerships
unspun has secured multi-year agreements with Walmart to deploy its Vega machines for localized production in both North America and Europe. The company partnered with fashion label Eckhaus Latta to introduce the first-ever 3D woven collection at New York Fashion Week, with products now available online and in stores globally. In October 2024, unspun formed a strategic partnership with DECATHLON Pulse, the investment arm of global sports brand DECATHLON, to deploy its 3D weaving technology across Europe through 2030. The company has also collaborated with designer Ana Kraš' lifestyle brand Teget and has worked with brands including Collina Strada, Pangaia, and H&M-owned Weekday

Unspun

Stitch Fix operates as an online personal styling service that combines data science and human expertise to provide personalized clothing recommendations. The company's platform uses algorithms and machine learning to analyze customer preferences through an initial style quiz that captures data on size, fit, and style preferences. Based on this data, Stitch Fix sends customers a curated box of five clothing items and accessories selected from thousands of partner brands, with prices typically ranging from USD 28 to USD 500 for adult items. The company employs a hybrid model where algorithms generate initial recommendations, which are then refined by human stylists before items are shipped to customers. Each delivery incurs a USD 20 styling fee that is credited toward any purchases, and customers receive a 25% discount if they keep all items in their box.
The company's technology infrastructure includes three main components: Foundry for corporate clients, Gotham for government and intelligence customers, and Apollo, their cloud-based scalable platform. As of January 2024, Stitch Fix's revenue has faced challenges, with Q1 net revenues declining 17.8% year over year to USD 364.8 million. In February 2024, the company launched Style Tune Ups in partnership with Spotify, offering personalized outfit recommendations based on music preferences and their 2024 Style Forecast report data.
Key customers and partnerships
Stitch Fix partners with thousands of clothing brands to source its inventory. The company entered a notable partnership with Spotify in February 2024 to launch Style Tune Ups, which combines style recommendations with personalized music playlists. According to their trend report data, nearly four in five of their clients take outfit inspiration from their favorite artists.

Stitch Fix

Katana provides cloud-based manufacturing ERP software that helps businesses manage their inventory, production, and sales processes. The platform offers real-time inventory tracking across multiple locations, production planning, manufacturing execution systems, and shop floor control capabilities. Users can manage orders, raw materials, finished products, production recipes, and stock levels through a unified system. The software enables companies to create multilevel bills of materials with subassemblies for accurate costing and make pricing decisions based on product margins. The platform's manufacturing execution system synchronizes inventory and sales across all channels while prioritizing task lists for production line operators. According to company data, businesses using Katana experienced 60% higher sales year over year and a 1.2x increase in inventory turnover. The software implementation typically takes six weeks compared to 6-12 months for traditional ERPs.
The platform operates on a subscription model with pricing starting at USD 179 per month for the Starter plan with one inventory location, USD 359 per month for the Standard plan with three inventory locations, USD 799 per month for the Professional plan with up to 10 inventory locations, and USD 1,799 per month for the Professional Plus plan.
Key customers and partnerships
Katana serves various industries including apparel, electronics, food, and aerospace manufacturers, primarily targeting small to mid-sized businesses. Notable customers include IDC Componentes, Walk With Me, Buttercream Clothing, and Puppy Cake. The platform integrates with several business tools including Shopify, WooCommerce, Xero, QuickBooks Online, Zapier, and Integromat to provide unified business operations.

Katana

Companies that use technology to capture user's sizes to create custom clothing on-demand.

Platforms that help provide style and outfit recommendations to customers based on their preferences. These are typically provided via apps and are used for recommendation purposes only.

Online platforms that help retailers and manufacturers enable their customers to virtually try on apparel.

Platforms and systems that track trends and data for both fashion brands and retailers to optimize operations.

Platforms that help apparel manufacturers disrupt traditional manufacturing and inventory practices through innovation through processes such as 3D printing.

Providers occasionally incorporate Generative AI into their services to help out with functions such as generating style/outfit suggestions

Some providers use digital twin technology for virtual fitting rooms

Some providers use apps or web portals to offer apparel products and style/outfit suggestions

Some providers offer AR-based virtual fitting rooms to help sell clothing to customers

Providers offer custom clothing and style suggestions based on individual preferences and requirements of customers

Some providers offer newer production methodologies that incorporate emerging technology and industry 4.0 to revolutionize traditional apparel manufacturing processes

True Fit

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