PlayUp

Overview
News
Sports Tech?
Product stageSegments
Expansion
?
Sports betting and fantasy platforms
?

PlayUp is a next-generation entertainment and technology group based in Sydney, Australia that enriches people's lives through rewarding and responsible online betting. The company develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. PlayUp's focus is on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp offers a comprehensive range of online betting products, including fixed odds sports betting, fixed odds racing (horses and greyhounds), esports, and daily fantasy sports (DFS). They host some of the largest DFS prize pools globally, particularly in Australia. PlayUp's proprietary Betting, Entertainment and Sports Technology Platform (BEST) provides an integrated product experience, allowing users to have a single account, wallet, and app to bet across all supported products.

PlayUp is live in the US (New Jersey and Colorado with sports betting, and across more than 25 states with online slots) and has positioned itself for growth by leveraging its experience as an Australian operator since 2017. The company has strong market access in the US, with 11 online sports betting and/or iGaming market access agreements across eight states. PlayUp has assembled an in-house risk management team that trades all US and Australian sports and racing events.

Key customers and partnerships

PlayUp is an official partner of the South Sydney Rabbitohs (NRL) and News Corp.


Sources

Disclaimer: This company profile has been generated using data obtained through automated web searches and advanced generative AI technology. While we strive to ensure the accuracy and reliability of our sources, auto-generated information could be outdated or inaccurate and should be verified independently.
HQ location:
48 Epsom Road Zetland NSW Australia Sydney AUS
Founded year:
2016
Employees:
101-250
IPO status:
Private
Total funding:
USD 74.7 mn
Last Funding:
USD 34.6 mn (Series Unknown; Jan 2022)
Last valuation:
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