Unitary is a London-based AI company specializing in visual content moderation. Founded in 2019, the company has developed proprietary machine learning algorithms that analyze multiple signals to understand the contents and contexts of videos, images, audio, and text. Unitary's technology mimics human moderation by simultaneously analyzing visual, aural, and textual content, allowing it to comprehend video and image content similar to humans. This approach helps digital platforms quickly identify inappropriate or illegal material at scale, addressing the challenge of exponentially growing online content that makes manual review unrealistic.
As of October 2023, Unitary was analyzing six million videos daily across multiple languages. The company's AI offers a scalable solution for content classification, empowering human moderators and helping platforms navigate nuanced content. Unitary's products have been used to classify billions of online images and videos. The company also maintains an open-source AI tool called Detoxify, which has been downloaded over 7 million times. Unitary's technology is designed to help platforms adapt to new regulations like the UK's Online Safety Bill and the EU's Digital Services Act, which require more proactive moderation and action against illegal content. In October 2023, Unitary reported seven figures in annual recurring revenue, demonstrating significant growth in its early stages.
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