Founded in 2017 by Eran Heffetz, Tal Nagler Almog, and Hagai Horovitz, Israel-based Bites offers a platform for enterprises to create and distribute video-based micro-learning content. The content can be created and distributed via a mobile application that integrates with a number of communication services such as WhatsApp, Slack, and Messenger to allow for easy distribution. Additionally, users can access a variety of content creation tools including text editing, filters, slow motion video, and GIFs. As of October 2021, the company served over 500 companies globally including H&M, Unilever, and HP.
The company raised USD 5 million in a seed funding round led by Vertex Ventures Israel in October 2021. The funds will be used to support research and development, sales, and marketing efforts as the company plans to extend its services to retailers, consumer goods companies, and healthcare providers, among other verticals.
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