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Forma.ai

No-code Software
Segments:
Business Application
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Product stage:
Early
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Forma.ai offers a no-code platform to automate and forecast sales performance and compensation plans using collective data models. The platform extracts data from existing enterprise software (such as ERP and CRMs) and other compensation data sources and enables users to create any quota, territory, or compensation plan. The startup claims that its platform automates around 99% of manual administration processes.

Key customers and partnerships 

As of February 2024, the company served a number of enterprise customers such as Autodesk, Redis, Clario, Edmentum, and TrustPilot.

Funding and financials 

In May 2022, Forma.ai raised USD 45 million in Series B funding, led by ACME Capital to invest in product development and expansion of the company’s go-to-market capabilities. Forma.ai also announced plans to expand its headcount to over 200 (from 120) by the end of 2022. 

The company reported over USD 1 billion in annual managed commissions, and 300% year-over-year (YoY) growth, in March 2021.

No-code Software

No-code Software

Key stats
Featured companies
158
Total funding (USD)
6.6 Bn
Total addressable market (USD)
10.3 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Funding
May 17, 2022
Forma.ai raises CAD 57.8 million in Series B funding
No-code Software

Company Brief


HQ location:
Toronto ON CAN
Founded year:
2016
Employees:
101-250
Total Funding:
USD 58.0 million
Last Funding
USD 45.0 million, May 2022

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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