Forma.ai offers a no-code platform to automate and forecast sales performance and compensation plans using collective data models. The platform extracts data from existing enterprise software (such as ERP and CRMs) and other compensation data sources and enables users to create any quota, territory, or compensation plan. The startup claims that its platform automates around 99% of manual administration processes.
Key customers and partnerships
As of February 2024, the company served a number of enterprise customers such as Autodesk, Redis, Clario, Edmentum, and TrustPilot.
Funding and financials
In May 2022, Forma.ai raised USD 45 million in Series B funding, led by ACME Capital to invest in product development and expansion of the company’s go-to-market capabilities. Forma.ai also announced plans to expand its headcount to over 200 (from 120) by the end of 2022.
The company reported over USD 1 billion in annual managed commissions, and 300% year-over-year (YoY) growth, in March 2021.
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