One Team Partners

OneTeam Partners is a company specializing in commercializing the group licensing rights of professional and collegiate athletes. Founded in 2019 as a joint venture between the NFL Players Association, MLB Players Association, and RedBird Capital Partners, OneTeam represents the commercial interests of more than 10,000 athletes across multiple sports. The company works with major players associations, including those from the NFL, MLB, MLS, WNBA, NWSL, and US Women's National Team, as well as college athletes. OneTeam's core business revolves around group licensing, athlete marketing, digital marketing, content creation, and gaming.

OneTeam's primary focus is on creating broad-scale licensed product programs that leverage collective athlete rights. The company has partnerships with industry giants like Fanatics and EA Sports to create opportunities for athletes to monetize their name, image, and likeness (NIL). As of July 2023, OneTeam's programs included more than 10,000 athletes from 90 schools across various sports, including football, basketball, baseball, softball, soccer, and volleyball. The company has been at the forefront of the evolving NIL landscape in collegiate sports, working with partners like Panini America to produce college trading cards featuring current student-athletes.

OneTeam utilizes a proprietary platform called COMPASS NIL, which allows athletes to opt into various licensing programs. In February 2022, the company partnered with Fanatics to launch a college athlete jersey customization program, enabling fans to purchase jerseys featuring the names and numbers of their favorite college football players. OneTeam administers the group rights for the athletes included in this program, with revenue generated for players based on the number of sales featuring their name and number.