Public.com

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Retail Trading Infrastructure?
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B2C: Online Trading Platforms
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Public.com offers a social investing platform that allows trading in stocks, ETFs, and cryptocurrencies with the option to invest in fractional shares. The mobile platform offers a social feed where users can follow friends and domain experts to see their investments, and also allows users to invest in stocks and ETFs that are underpinned by “themes” such as industry or social causes.

The platform does not require a minimum initial deposit and does not charge fees for account maintenance, bank transfers, or incoming Automated Customer Account Transfers (ACAT). It also does not receive payments for order flow from market makers, which the company claims aligns its financial aims with those of its clients. It generates revenue through rebates from the securities lending program operated by its clearing house, Apex Clearing, as well as commissions of 1–2% on cryptocurrency transactions and outgoing ACAT fees of USD 75. Public.com also earns interest on uninvested cash balances in users’ accounts and plans to introduce subscription-based premium features in the future. Further, it allows users to tip the platform when they make a trade.

In August 2024, the company launched Bond Accounts, allowing retail investors to purchase corporate bonds with a minimum investment of USD 1,000, much lower than typical platforms. The account features automatic interest reinvestment, recurring investments, and an income hub for tracking bond income. 

In February 2024, the company announced the suspension of its operations in the UK, effective May 3, 2024, with all UK accounts to be permanently closed after April 30, 2024.

HQ location:
1 State Street Plaza 10th Floor New York NY USA
Founded year:
2019
Employees:
101-250
IPO status:
Private
Total funding:
USD 443.5 mn
Last Funding:
USD 30.0 mn (Debt Financing; Dec 2024)
Last valuation:
USD 1.2 bn (Feb 2021)
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