iSpot.tv

iSpot.tv provides cross-platform TV measurement and attribution capabilities for optimizing ad campaigns. The firm offers a full spectrum of products for brands, TV networks, and ad agencies, including 1) a media measurement solution that persistently measures TV-device impressions across linear, time-shifted, video-on-demand (VOD), and streaming services; 2) a creative assessment tool that uses qualitative panel data to measure a brands perception for TV and video; and 3) TV attribution—a solution enabling advertisers and TV networks to plan, manage, and optimize ad campaigns. In January 2024, the firm announced the development of a streaming measurement technology to enhance its Unified Measurement platform to help advertisers and publishers comprehensively track the reach of CTV advertising at scale.

iSpot.tv has acquired several firms in the ad measurement space including 1) Tunity, an out-of-home (OOH) ad measurement firm (March 2022); 2) DRMetrix, an ad measurement solution specialized for DTC (October 2021); and 3) Ace Metrix, a video ad measurement platform (January 2021), to both widen and deepen its channel analytics.

This and a large number of partnerships with data providers have enabled iSpot.tv to provide granular and real-time analytics that are unified across both linear and digital TV channels, giving it a competitive edge over its competitors.

Key customers and partnerships

iSpot.tv claims to have a market share of about 30% among the largest 1,300 advertisers and agencies in the US, and as of August 2022, the firm's solutions catered to more than 47,000 advertisers across 400 of the largest brands and media networks in the US, including Warner Brothers, Comcast, Verizon, Google, and Amazon. 

iSpot.tv has entered into a series of partnerships with data partners (Vizio, LG ad solutions), survey partners (Dynata, Upwave), identity partners (neustar, LiveRamp), and demand-side ad platforms (theTradeDesk, Verizon Media) to extend its ad measurement capabilities. In January 2022, NBCUniversal selected iSpot.tv as its preferred real-time measurement partner to complete a series of projects in collaboration with a range of brands for key sporting events including the 2022 Winter Olympics and the Super Bowl LVl.

Funding and financials

In April 2022, Goldman Sachs made a significant minority stake investment in the firm with an investment of USD 325 million. The investment will be used to scale the firm's engineering and product development teams, sales, and geographic expansion as well as to execute on complementary M&A deals.

The firm also reported that, as of April 2022, it generated more than USD 100 million in annual recurring revenues (ARR).