MindBehind

MindBehind is a conversational commerce and messaging platform that creates seamless messaging experiences between businesses and consumers. Founded in 2016, the company's technology enables ecommerce customers and vendors to connect through instant messaging protocols like WhatsApp using natural language and phrasing. MindBehind's conversational AI is programmed to execute automated customer support journeys in response to instant messages sent by customers to brands. The platform allows users to discover new products, add items to their shopping cart, complete e-checkout registration, and track delivery of goods, all within messaging applications. In January 2023, MindBehind was acquired by Insider, a platform for individualized cross-channel experiences. The acquisition aimed to accelerate Insider's development of conversational solutions and enable marketers to design and deploy effective conversational customer experiences that improve engagement, increase lead generation, and boost sales revenue.