ViaBill

ViaBill is a Danish BNPL platform offering installment financing as a payment option for shoppers to pay in four interest-free installments at checkout. Following a soft credit check, new customers receive approval for a credit limit of USD 300. The first installment must be paid at the time of checkout with the subsequent payments made in three installments. However, shoppers who miss payments will be liable for a minimum late fee of USD 29 or the value of the installment (whichever is lower), which increases to USD 40 for second-time late payers within six months.

The platform integrates with Shopify, WooCommerce, Magento, and PrestaShop. As of June 2021, it had a merchant footprint of around 250. The platform charges merchant fees 2.9% of the transaction value plus a fixed charge of USD 0.30 per transaction.

ViaBill announced a partnership with UK-based PPS to launch its card-based BNPL solution in November 2021. Through the partnership, ViaBill aims to leverage PPS’ technology and EU e-money license to expand into new EMEA markets. Moreover, ViaBill can offer customers access to its BNPL options through physical and virtual cards on the Mastercard network. The new solution is available in Denmark and supports the local currency, with plans to roll out EUR support in Q4 2021. PPS has also integrated ViaBill with Apple Pay and Google.

ViaBill announced USD 120 million in equity and debt funding led by Fasanara Capital in February 2022 . The funds were earmarked for the expansion of its BNPL product for physical stores, which is already available in Denmark, Spain, and the US. Part of the funds were also diverted towards hiring in its engineering department.