Meltwater

Meltwater is a global leader in media, social and consumer intelligence. The company provides software solutions that analyze billions of data points daily from social media platforms, news sites, and online sources, transforming them into actionable insights. Meltwater's specialized suite enables businesses to monitor their online presence, understand consumer sentiments, execute targeted engagement strategies, and gain competitive intelligence.

Meltwater's core offering is a powerful media monitoring and analytics platform that scans over 300,000 global online news sources and major social channels in real-time. This allows clients to track brand mentions, online conversations, and relevant content without data access limitations. The platform employs smart alerts, sentiment analysis, and AI-driven tools to deliver comprehensive insights.

In addition to media monitoring, Meltwater offers a comprehensive social media management suite. Clients can design and schedule campaigns across channels, create approval workflows, monitor brand mentions, and respond using pre-approved templates, streamlining engagement processes.

To support its solutions, Meltwater has pursued strategic acquisitions since 2016. Notable acquisitions include Linkfluence, a social media intelligence company (March 2021), and DataSift, a pioneer in monetizing social data (2018). Through these acquisitions, Meltwater has expanded its capabilities in consumer insights, market research, and social analytics.

As of 2024, Meltwater serves over 27,000 corporate customers across 120 countries and employs around 2,300 professionals globally. The company generates an annual recurring revenue of approximately USD 500 million.

Key customers and partnerships

Meltwater has established partnerships with leading agencies and firms to enhance its service offerings. In March 2023, the company announced a global partnership with Red Havas, a merged media agency micronetwork. Under this collaboration, Red Havas utilizes Meltwater's solutions for client work worldwide, while managing Meltwater's media relations and executive thought leadership initiatives.

Meltwater caters to industry-leading brands across various sectors. Its notable clients include LVMH, Nike, Danone, Pernod Ricard, Toyota, and Epic Games, among others. The company's solutions are widely adopted by enterprises for market research, consumer insights, brand perception analysis, and customer experience monitoring.