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Adjust

Marketing Automation
Product stageSegments
Growth
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Marketing campaign automation, Marketing data & analytics
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Founded in Germany, Adjust is a marketing analytics platform purpose-built for mobile app marketing. The platform includes many tools for 1) measuring and attributing customer activity from different marketing channels, 2) automating mobile marketing campaigns, 3) protecting customer data from fraud and bots. Adjust had 50k+ customers (by October 2021) including Soundcloud, Booking.com, Spotify, and Yelp.

Adjust claims to be the only mobile marketing analytics platform that also includes mobile marketing automation tools for campaign optimization. Another key feature is that it provides unlimited and unrestricted access to campaign raw data, app, and partner tracking.

Adjust was acquired in February 2021 by AppLovin, the largest technology platform for app developers, reportedly for USD 1 billion. According to analysts, the purpose of the acquisition was to deepen AppLovin’s vertical integration and presence in the mobile marketing analytics space.

In October 2021, Adjust added Connect TV (CTV) and  Over The Top (OTT) to its product offering, allowing developers to measure the ad performance of these channels on mobile apps.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Management news
Earnings/results
Partnerships
Apr 11, 2023
tvScientific achieves more than 400% YoY revenue growth in 2022; plans to maintain momentum with strategic partnerships and new hires
Marketing Automation

Company Brief


HQ location:
Saarbruecker Str 37A Berlin DEU
Founded year:
2012
Employees:
501-1,000
Total Funding:
USD 255.9 million
Last Funding
USD 227.0 million, Jun 2019

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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