Based in Canada, Eli is developing a patent-pending at-home fertility and hormone testing device and complementing app for women. The device, yet to be launched as of January 2021, uses saliva samples and is therefore identified as a hormone-free and non-invasive testing and tracking tool. Since the device provides insights on hormonal profiles, it is not limited to fertility monitoring and can be used throughout different life stages, from puberty to menopause. In January 2021, Eli raised seed funding of USD 1.5 million, led by Vectr Ventures. The new funds are to be deployed in product development, obtaining clinical validations, and the first strategic sales. The company also intends to continue working with academic institutions to further women’s health research.
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