Mindwell Labs

Mindwell Labs develops AQ, an Apple Watch app that measures and tries to improve attention and mindfulness. AQ stands for attention quotient, a metric developed by the company similar to intelligent quotient, or IQ. Users take a test to determine their AQ and track changes to their AQ under different circumstances. After completing physiological, and neuropsychological tests based on biomarkers and inputs from their environment, Mindwell offers personalized mindfulness recommendations to improve health, wellness, and performance of users. The app is available free of charge for Apple users.

The AQ app offers personalized mindfulness training based on an individual's AQ score, allowing users to monitor their mental well-being and improve their attentional quality. Mindwell Labs' approach combines within-subject neurological analysis with between-subject psychological analysis, similar to the methodology used in calculating IQ. The company's research has focused on identifying individual attentional states and their subjective correlates over a decade of studies.

Key customers and partnerships

Mindwell Labs serves a range of customers, primarily within the health and wellness sectors. The AQ app targets individual consumers interested in optimizing their mental fitness and performance. The company has established partnerships to broaden its impact, such as with various health tech firms and wellness platforms to integrate its biometric-driven mindfulness solutions.