LoveRaw

LoveRaw is a UK-based plant-based chocolate brand founded in 2013 by husband and wife duo Rimi and Manav Thapar. The company produces a range of vegan chocolate products including chocolate bars, cream wafer bars, peanut butter cups, and nutty chocolate balls. LoveRaw's mission is to create indulgent, plant-based chocolates that taste as good as or better than conventional chocolate, without using palm oil, dairy, or artificial ingredients. The brand has positioned itself as a disruptor in the confectionery market, focusing on innovation and bringing new products to consumers rapidly.

LoveRaw's product lineup includes M:lk Choc Bars in flavors like Smooth Choc, Caramel, and Orange, as well as Cream Wafer Bars in varieties such as Milk Chocolate, White Chocolate, Salted Caramel, and Caramelised Biscuit. In June 2022, the company launched its Nutty Choc Balls, which sold a quarter of a million units in just three weeks. These are claimed to be the world's first vegan chocolate nutty balls, designed to taste comparable to conventional ranges.

The company has experienced significant growth, becoming one of the fastest-growing plant-based impulse brands in the UK. As of January 2022, LoveRaw implemented a brand awareness campaign to differentiate itself from traditional chocolate brands. The company has expanded its team and secured listings with major retailers including Asda, Holland & Barrett, Waitrose, and BP. In November 2022, LoveRaw products became available as part of the Tesco meal deal in 1,800 UK stores, marking its biggest listing to date.

Key customers and partnerships

LoveRaw's products are available through various retail channels including grocery stores, convenience stores, and coffee shops. The company has secured listings with major UK retailers such as Asda, Waitrose, WHSmith, Holland & Barrett, Ocado, and Co-op. In November 2022, LoveRaw products became part of the Tesco meal deal offering in 1,800 UK stores.

The brand has also expanded internationally, securing listings with French supermarket chain Franprix in Paris, IGA Supermarket in Australia, and Kesko in Finland. LoveRaw targets not only vegans but also flexitarians and non-vegans curious about plant-based options, aiming to appeal to a broad consumer base interested in ethical and sustainable chocolate alternatives.