Trengo

Netherlands-based Trengo is an after-sales service provider that streamlines customer requests across messaging channels (email, chatbots, social media messaging) into a shared team inbox. It also facilitates lead generation through its live chat powered by Trengo Flowbot and through its integration with CRM platforms such as Pipedrive, Hubspot, and Salesforce. The platform features team chat, a mobile application, customer satisfaction surveys, and a help center. As of May 2022, the platform had nearly 30 integrations, which included ecommerce platforms WooCommerce and Shopify. 

The platform’s edge is its “Flowbot,” which differentiates itself from a chatbot by engaging with customers based on 1) forwarding the client to the relevant team or 2) providing more information to the customer based on multiple-choice questions. Additionally, it allows Trengo users to build a personalized chatbot with a standard set of answers for FAQs.

Trengo claimed to increase automation by 25%, increase customer satisfaction by 20%, and increase top-line growth by 15%.  

Key customers and partnerships

The platform caters to a range of industries, including ecommerce, automotive, municipalities and education, transport and logistics, HR and recruitment, and IT and telecom. As of May 2022, Trengo served 20,000 users across 2,000 companies in 60 countries. Its customers included Oppo, PPG, Global Indian International School, Pixum, and Cold Jet. 

Funding and financials

In September 2021, the company raised EUR 30.4 million (USD 36 million) in a Series A funding round co-led by Insight Partners and Peak Capital. It planned to use the funds for platform development and global expansion. Additionally, it also planned to increase its headcount, particularly in the engineering department, from 70–80 to 200 by the end of 2022.