Primary is the premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more.  The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out.  We’re always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain. And while we have a home court advantage in NYC, we invest globally, at pre-seed through A.

Primary Venture Partners

Lerer Hippeau is a seed-stage venture capital firm founded and operated in New York City. Since 2010, they have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Their portfolio includes more than 400 enterprise and consumer businesses including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, and Thrive. They’re experienced operators who invest early and stay in their founders’ corners as they build iconic companies.

Lerer Hippeau

Liberty Mutual Strategic Ventures is a $150M corporate venture fund backed by Liberty Mutual Insurance. We invest in insurtech, fintech, and adjacencies across the future of shelter, mobility, commerce, and insurance innovation. We are focused on property and casualty across personal and commercial lines; we do not invest in life or health startups. We primarily invest in the United States, but will evaluate startups that operate across Liberty Mutual’s global footprint.

Liberty Mutual Strategic Ventures

10X invests across the capital structure, alongside the world's top technology investors. They align Wall Street and Silicon Valley by bringing institutional capital to high growth ventures in private and public markets, helping founders and investors achieve scale and liquidity while retaining upside and control. 10X was founded in 2004 and is based in  New York.

10X Capital

Investor in Early Stage FinTech Companies

Fort Schuyler Ventures

We invest in ideas and individuals to advance the American experiment through affordability, economic mobility, and sustainability.

Gutter Capital

Notable Capital is named for the founders we invest with, the ideas they pursue, the causes they champion, and the remarkable companies they build. Notable is a U.S.-based venture capital firm focused on early-to-growth stage companies in cloud infrastructure and business and consumer applications across the U.S., Israel, Europe, Latin America, and select go-global opportunities. Notable portfolio companies include Affirm, Airbnb, Block, Brightwheel, Drata, Handshake, HashiCorp, Ibotta, Orca Security, Quince, Slack, Slice, StockX, Stori, Vercel, Zendesk, and more.

Notable Capital

Synetro is an active seed and early stage investor in web based technology and business services companies. It also operates a private equity business focused on acquiring and turning around software, business services and manufacturing companies.

Synetro Group

9Yards Capital provides entrepreneurs with long-term, strategic capital and have a deep understanding of how governments and regulators operate. They take a focused approach to the industries they invest in and have a proven track record in financial services and logistics investing.

9Yards Capital

Alumni Ventures Group provides high-quality, diversified venture portfolios to individual investors who previously haven't had access to VC. It helps accredited alums from top entrepreneurial schools invest together in the ventures of fellow alums. The firm backs companies with an alumni connection and an institutional lead investor with expertise in the space. AVG also offers focused funds that allow any accredited investor access to a venture portfolio, diversified by type, sector, stage, and geography. Beth Obermiller, Michael Madden, and Mike Collins co-founded the firm in Manchester, New Hampshire in 2013.

Alumni Ventures

Atreides Management brings a long-term perspective to technology and consumer companies and invests across public and private markets. The firm was founded in 2019 and is based in Boston, Massachusetts.

Atreides Management

Realm

Realm is a platform that provides data and property insights into current and potential home value. Its platform analyzes property, financial, regulatory, and personal data to provide customized insights and recommendations. The platform helps homeowners increase the value of their property, save money, generate rental income, and enjoy their space more.

Realm uses data to provide insights and advice for residential property owners on how to increase their property value through renovations (kitchen and bathroom), home space additions, backyard home developments, and the conversion of existing space (e.g., garage, attic) into liveable rooms. The company calculates a ‘realm score’ for properties on a standardized scale of 1-1,000, which factors in potential changes which could be made to improve a property’s value. This in turn can be used to compare different properties based on potential value addition.

Property owners and real estate companies are able to handle larger portfolios while offering faster and cheaper services.

Residential PropTech

Realm gives homeowners the tools to treat their properties like an investor. Here's how it helped one LA couple build a rental property in their backyard.

Realm uses data to provide insights and advice for residential property owners on how to increase their property value through renovations (kitchen and bathroom), home space additions, backyard home developments, and the conversion of existing space (e.g., garage, attic) into liveable rooms. The company calculates a ‘realm score’ for properties on a standardized scale of 1-1,000, which factors in potential changes which could be made to improve a property’s value. This in turn can be used to compare different properties based on potential value addition.Customers can get insights about their residential homes and speak to Realm’s analysts for free. As of July 2021, Realm had provided free property analysis to around 70 million single-family homes across the US. For a comprehensive property analysis, the company charges USD 99 per report. Realm can help property owners to find pre-vetted home contractors and financing providers to begin their home renovation projects.As of July 2021, the company had served around 20,000 homeowners since launching its product in early 2021, claiming that customer numbers have grown at a rate of 50% month-over-month.

Houzz is a platform connecting homeowners with vendors such as home improvement professionals, interior designers, and others. The platform gives opportunities to home improvement professionals to showcase their work and provide contact information so they can be reached by homeowners in need of such services. Over time, the company has also established an e-commerce marketplace for selling goods, such as furniture and others.&nbsp;In July 2024, the company upgraded its Houzz Pro 3D Floor Plan Tool to include multi-floor capabilities, allowing professionals to design and visualize multi-story buildings within the platform. This enhancement, part of the Houzz Pro suite, aimed to improve collaboration and communication between professionals and clients by offering a more comprehensive view of entire homes or multi-level commercial spaces. It also introduced AutoMate, a set of AI-powered tools integrated into Houzz Pro, designed to enhance efficiency for building, remodeling, and design professionals. Utilizing Houzz Vision AI technologies and GenAI models, AutoMate aimed to streamline workflows and improve productivity within the home improvement industry. Pricing details for this new feature were not disclosed.The company’s core business is to offer subscription plans to contractors and designers so they can list their services. The company offers its subscription in three different tiers: Starter, Essential, and Pro, priced at USD 85, USD 129, and USD 199 per month, respectively, excluding its Advertising package which costs USD 499 per month.Houzz was impacted negatively by the Covid-19 pandemic and had to lay off 155 employees (10% of the total) in April 2020. However, that was not the first layoff as it also let go of around 180 employees in January 2019 when the company stated that it was preparing for its IPO. The IPO is expected to be finalized in early 2022.In December 2021, Houzz acquired an Australian-based SaaS platform providing home construction planning and professional estimation tools through ConX. ConX’s tools were to be built into the end-to-end Houzz Pro offering to serve construction contractors better through the Houzz platform. It, therefore, allowed users of the Houzz platform to streamline the estimation process and efficiently manage workflow when undertaking home improvement projects.&nbsp;Key customers and partnershipsThe company had over 65 million monthly as of August 2022.In July 2024, the company partnered with GreenSky, a financial technology company, to provide home improvement financing options. The partnership integrated GreenSky's home improvement loans into Houzz Pro's business and marketing management software. This collaboration aimed to empower builders and remodelers by providing them access to financing options, potentially helping them close more business deals.

Houzz

<div>
 
 DocuSign offers eSignature tools to facilitate the management of electronic agreements. These tools enable users to upload and send documents that require signatures, with other features such as checking the status, sending reminders, and storing documents online. The company offers its services to many sectors, including real estate, healthcare and insurance.&nbsp;
 
 
 For the real estate sector, DocuSign automates many transaction processes by providing electronic signing of documents, online notarizations, and a&nbsp; collaboration workspace for the relevant parties (buyers, sellers, agents, etc.). DocuSign claims it helps the property sector reduce paper costs and speeds up the process, while reporting that around 82% of documents sent through its platform get signed within a day.&nbsp;
 
 
 DocuSign has a specific plan for real estate purposes. The plan comes in three different tiers: Real Estate Starter, Real Estate, and Realtors, priced at USD 15, USD 45, and USD 35 per month, respectively.
 
 
 In May 2024, DocuSign 
 <a href="https://sp-edge.com/updates/29171">
 announced its agreement to acquire
 </a>
 Lexion, a contract management platform, for USD 165 million in cash, subject to customary adjustments. Through this acquisition, DocuSign planned to leverage Lexion&rsquo;s AI-based contract management technology and expertise to strengthen its position in the Intelligent Agreement Management (IAM) space and enhance DocuSign&rsquo;s IAM platform capabilities.
 
 
 DocuSign went public in 2018 and was valued at around USD 4.4 billion at the time of its listing.
 
 
 For FY2024, DocuSign reported total revenue of USD 2.8 billion (up 10% YoY), compared to a total revenue of USD 2.5 billion recorded for FY2023. The company reported a non-GAAP net income of USD 622.9 million for FY2023, compared to a non-GAAP net income of USD 418.9 million recorded a year ago.
 
 
 Key customers and partnerships
 
 
 As of January 2024, the company had over 1 billion worldwide users since 2003 and over 1.5 million paying customers.
 
</div>

DocuSign

HomeLight initially started as an agent matching platform for home buyers and sellers, but has expanded its product portfolio to provide title and escrow, home estimation, home loans, and other services.For the agent matching service, buyers and sellers answer online questionnaires to determine their specific needs. The platform then uses an algorithm to crunch historical transaction data to find the most suitable agents in its database, which included over 30,000 agents as of July 2024. The platform typically lists up to three agents for buyers/sellers to select from and offers a consultation service to refine the selection further and ensure clients get the most suitable agents.HomeLight also provides a trade-in service, where it will guarantee to pay a certain price for the client’s current home. This way, clients do not need to worry about home sale contingency (a new home transaction is contingent on the sale of an existing home) when they want to purchase a new home. In addition, clients will get additional cash (less any selling-related costs and trade-in fees) if HomeLight can sell their old homes in the market for more than the guaranteed prices (i.e., clients can get the full market value).The platform is available for free to buyers and sellers, but the agent matching service charges a standard referral fee of 25% to the gross commission of agents when they get selected. The platform stated that its recommendations are transparent and based solely on the agents’ performance metrics. In August 2020, HomeLight acquired a transaction management tool, Disclosures.io, that enables real estate professionals to manage transactions as well as market and sell homes in one place. In June 2022, HomeLight acquired Accept, a property financing platform, for an undisclosed amount. Through the acquisition, HomeLight leveraged Accept’s tech-based mortgage solution to offer clients a contingency-free transaction and provide homebuyers with pre-qualified mortgages to facilitate cash offers.The company expected its revenue to exceed USD 300 million in 2021, triple that of 2020. HomeLight’s Cash Offer, the service that allows homebuyers to make upfront cash offers through its certified agents, grew by 500% YoY in transaction volume and achieved USD 3 billion in combined referred transaction value with Accept.Inc in Q1 2022.Key customers and partnershipsAs of September 2021, the company had served over one million customers.

HomeLight

<div>
 
 Porch operates a home services platform. In the business-to-consumer (B2C) segment, Porch provides an online marketplace that connects homeowners with home improvement professionals (e.g. appliance repair, electricians, plumbers, etc.). The company states that it works with two out of every three homebuyers in the US every month. The company also offers home moving and handyman services, as well as home and auto insurance. It&nbsp;
 <a href="https://sp-edge.com/updates/25523">
 launched RynohVerifi
 </a>
 , a fraud warning tool aimed to offer fraud protection for title and escrow companies in January 2024.
 
 
 In the business-to-business (B2B) segment, the company provides home inspection software and home moving software for home service companies. Porch has formed partnerships with many leading companies across a number of verticals, including real estate companies, home inspection companies, retail companies, home warranty companies, and others.
 
 
 Although the company&rsquo;s core focus has been home improvement and repair services, Porch has also made notable acquisitions to branch out into new segments. In January 2021, the company acquired Homeowners of America (home insurance provider) for USD 100 million, V12 Data (omnichannel marketing data solution provider) for USD 22 million, and Palm-Tech (home-inspection software company) and iRoofing (roofing app for contractors) for undisclosed amounts.
 
 
 In July 2020, Porch announced a merger with a Special Purpose Acquisition Company (SPAC), PropTech Acquisition Corporation, through which the company would go public. The merger was finalized in December 2020, and the company began trading on Nasdaq under the ticker &lsquo;PRCH&rsquo;, raising a total of more than USD 322 million at a valuation of over USD 1 billion.
 
 
 Funding and financials
 
 
 For FY2023, Porch reported 56% YoY growth in total revenue to USD 430.3 million, compared to USD 275.9 million recorded in FY2022. Adjusted EBITDA loss for FY2023 amounted to USD 44.5 million (translating to an adjusted EBITDA margin of -10%), compared to an adjusted EBITDA loss of USD 49.6 million recorded a year ago (translating to an adjusted EBITDA margin of -18%).
 
</div>

Porch

​​Mynd operates a platform for individual investors (i.e individual landlords) of Single Family Rental (SFR) properties that provides full-service property management (mostly to individual owners) using digital leasing with 3D tours, self-showings, tenant screening, tenant and owner portals, financial reporting, electronic rent collection, repairs and maintenance, a dedicated portfolio manager, and 24/7 emergency support.The company claims the platform has reduced leasing times and generated high-quality tenants with low delinquency for its users. One advantage of using Mynd is that the company provides a guarantee of up to USD 5,000 when 1) tenants fail to pay rent, 2) damage to the properties beyond the normal wear and tear, and 3) tenants cannot pay and get evicted. The company has different subscription fees for various cities. The company’s pricing for its full service without guarantees ranges from USD 69 - 99 per month, while its prices range between USD 99 - 199 per month with the inclusion of guarantees.As of August 2024, the company managed over 18,000 homes and USD 6 billion worth of assets under management, spanning over 27 markets across Arizona, California, Colorado, Florida, Georgia, Indiana, Nevada, North Carolina, Oregon, Tennessee, Texas, and Washington.In June 2024, Mynd <a href="https://sp-edge.com/updates/30124">merged with</a> <a href="https://sp-edge.com/companies/354173">Roofstock</a>, a real estate investment platform focused on SFRs, to offer users integrated property investment and management offerings. Through this merger, Mynd planned to provide real estate investors with an integrated investment and rental management platform, offer analytical insights on SFRs, and support buying and selling decisions.

Mynd

Tools for automating property lease management workflow processes. Some startups handle the entire leasing process while others only handle part of the process (e.g., rent collection). Leasing tools for agents are included here.

These tools automate the property appraisal process. Appraisals are generally required by lenders before originating mortgages to buyers.

Tools for title and escrow, as well as transaction management;
1) Title and Escrow: These platforms provide settlement and closing services. They cover a variety of tools, such as, title search and examination, automated generation of closing disclosure, online notarization, automated fund disbursements using electronic cheques, etc. 
2) Transaction Management: These platforms generally enable various users (agents, buyers, sellers) to manage real estate transactions more efficiently. They bring all users and tools together onto a single platform to complete tasks like electronic signatures, seller disclosure forms, etc.

These tools essentially help agents in buying and selling activities, such as generating and managing leads, getting referrals, and searching for suitable homes for clients.

These platforms handle activities related to home maintenance and improvements. They either provide the services themselves or simply connect clients to vendors.

Companies that offer tools that allow renters or buyers to view homes without visiting the sites.

Companies that offer an online platform to match buyers and sellers of residential real estate properties.

Allows real estate agents to create 3D virtual tours for properties

Uses AI/ML to support property related tasks such as rental payments and spatial data capturing

Uses GenAI to help customers navigate listings, enhance marketing content, and automate communications

Transaction closing tools that use the blockchain to facilitate title and escrow services

Realm

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless