LiveRamp

LiveRamp (NYSE: RAMP) is a data collaboration platform that helps companies unite and activate their customer data across various digital channels and platforms. Founded in 2011, LiveRamp has become a leading provider of identity resolution and data onboarding services. For the fiscal year 2023, LiveRamp reported annual revenue of USD 597 million.

LiveRamp's core products and services include data activation, identity resolution, audience targeting, and data marketplaces. The company's Authenticated Traffic Solution (ATS) allows publishers to identify customers securely in real-time for targeted advertising without relying on third-party cookies. Its RampID serves as a privacy-compliant identifier to connect user data across platforms. LiveRamp also offers a Data Marketplace where companies can buy and sell marketing data segments. The platform integrates with over 600 destinations, enabling companies to activate their data across various advertising and marketing technologies.

LiveRamp has expanded its data collaboration capabilities, launching new solutions for cross-screen measurement and multi-party data sharing in February 2023. The company has partnered with major brands and platforms like Ampersand, DISH Media, Snap Inc., and Pinterest to enhance data collaboration while maintaining privacy compliance. In January 2024, LiveRamp acquired Habu, a marketing data startup specializing in clean room technology, for USD 200 million to further strengthen its data collaboration offerings. As privacy regulations evolve, LiveRamp continues to position itself as a privacy-first solution for companies looking to leverage their first-party data in a post-cookie digital advertising landscape.