Sensory Spectrum

Sensory Spectrum, founded in 1986 and headquartered in New Providence, New Jersey, is a globally recognized management consulting firm specializing in sensory evaluation and consumer research. The company links advanced sensory methods with consumer research and statistical analysis to provide business and technical solutions for industry, academia, and government clients. As a woman-owned and primarily women-operated business, Sensory Spectrum has established itself as a leader in understanding the sensory-consumer experience.

Sensory Spectrum offers a comprehensive range of customized services for understanding and evaluating sensory experiences:

- Spectrum Descriptive Analysis: A proprietary panel training program where participants undergo over 100 hours of training to function similarly to calibrated instruments for sensory evaluation - Sensory Program Design: Development and review of customized sensory evaluation programs for clients to understand product attributes and consumer preferences - Consumer Research Services: Comprehensive consumer testing and research services that combine sensory science with advanced consumer and product research techniques - Training Programs: Professional short courses and workshops focused on sensory evaluation methodologies and consumer research techniques

In September 2021, Sensory Spectrum partnered with GEMS@Purdue University to support and encourage young girls and women to pursue careers in STEM fields. The company has also contributed to significant industry research, including a collaborative study with Johnson & Johnson and Kansas State University in 2019 to understand the global sensory landscape for facial cleansing products. In August 2023, the company mourned the loss of Senior Vice President Clare Dus, who had played a crucial role in developing the Spectrum Descriptive Analysis method and training thousands of panelists throughout her 37-year career with the company.