Whatnot

Whatnot is an online marketplace and live streaming platform founded in 2019 that allows users to buy and sell collectibles and unique items. Initially focused on Funko Pops, the platform has expanded to include a wide range of categories such as trading cards, comics, toys, sneakers, watches, and vintage fashion. Whatnot combines traditional ecommerce with live video auctions, creating an interactive shopping experience. The platform offers both a mobile app and a desktop website, catering to a predominantly younger audience aged 18-34. Whatnot's business model involves taking a commission on sales, typically around 8% of the sale price plus a processing fee. As of 2024, Whatnot has grown significantly, with some top sellers reportedly earning over a million dollars in profit on the platform. The company has implemented measures to ensure authenticity and safety, including a verification process for sellers and buyers.

Key customers and partnerships

Whatnot has attracted a diverse user base, primarily consisting of collectors and enthusiasts interested in niche items. In February 2023, Whatnot announced an expanded strategic partnership with Professional Sports Authenticator (PSA) to offer authentication and grading services for Funko Pops purchased through the platform. This partnership aims to provide buyers with assurance about the authenticity and condition of their purchases. Whatnot has also collaborated with major companies such as Funko, Hasbro, and Topps, further establishing its credibility in the collectibles market. The platform has gained popularity among social media influencers and athletes, with figures like Jake Paul and MMA fighter Jorge Masvidal investing in collectibles sold on Whatnot.