Happy Cabbage

Happy Cabbage Analytics is an integrated cannabis retail analytics company founded in 2019. It offers a suite of products designed to help cannabis retailers drive more sales and cut unnecessary expenses. The company's flagship offering is Polaris, a text marketing tool launched in 2019 that leverages machine learning to send personalized promotional messages to customers based on their preferences and purchasing behavior. In early Q4 2022, Happy Cabbage launched Dawnstar, a predictive inventory assistant tool to aid retailers in inventory management.

The company's core product is a retail optimization platform that combines various tools to enable cannabis retailers to optimize expenses and performance across different business functions such as marketing, inventory management, and store operations. Happy Cabbage's platform utilizes data science and analytics to provide retailers with insights and recommendations for driving profitable growth.

In April 2023, Happy Cabbage acquired ZolTrain, a brand activation platform focused on delivering engaging employee and consumer education for cannabis brands and retailers. The acquisition aims to enhance Happy Cabbage's capabilities in workforce training and product recommendation, further empowering operators to educate staff and customers effectively.

As of November 2022, the company had expanded its presence to five new states within that year. Happy Cabbage's technology differentiates itself by facilitating sales growth for its customers in a highly competitive and capital-constrained environment, contributing critical data science to the evolution of the cannabis industry.