Habu

Habu is a data clean room software provider that enables privacy-safe data collaboration for companies. Founded by former Krux and Salesforce executives, Habu's platform allows businesses to leverage distributed data environments without the risk of data leakage. The company's software supports flexible, multi-cloud infrastructure and automated intelligence to help organizations extract value from data collaborations while maintaining privacy and security standards. Habu's solution is designed for both data scientists and business users, offering no-code modules, pre-built queries, and marketer-friendly visualizations. This approach expands the potential use cases, including profile enrichment, journey analysis, measurement, activation, and distributed machine learning. In 2022, Habu reported 800% year-over-year growth, attributed to the increasing demand for solutions that address the fragmented identity ecosystem and distributed data landscape. The company's technology integrates with existing tools and platforms, including major cloud providers and industry-specific clean rooms.

Key customers and partnerships

Habu's client base includes category leaders across various industries such as Automotive, CPG, Financial Services, Media & Entertainment, Retail, and Travel. The company has worked with prominent brands like L'Oreal, JetBlue, Kellogg, NBC, and The New York Times. Habu collaborates with leading platforms for activation, data and identity companies, agencies, consultancies, and major cloud providers to facilitate data collaboration across the ecosystem. In January 2024, LiveRamp, a data collaboration platform, announced its acquisition of Habu in a transaction valued at approximately USD 200 million, aiming to enhance its data clean room capabilities and offer data collaboration at scale across clouds and walled gardens.