Reface

Reface employs AI to facilitate content creation through its signature face-swapping technology. The company's primary offerings include the Reface app and the Reflect app, allowing users to superimpose their faces onto various media formats, such as videos, GIFs, and photos. The Reface app empowers users to transform their photos and videos into unique works of art using advanced face-swapping technology, while the Reflect app specifically targets photos and GIFs. The platform's AI-driven technology claims to require only a single photo to execute a high-quality face swap, distinguishing it from other players in the market​.

Key customers and partnerships

Reface has orchestrated over 50 collaborations and partnerships with international brands and celebrities to create viral and engaging campaigns. Notable partnerships include promotional campaigns for movies like "The Matrix Resurrections" and "Borat-2" on Amazon Prime Video, where fans could swap their faces with characters from the movies. These campaigns have achieved significant engagement, with some receiving over a million “refaces” and hundreds of thousands of shares. Moreover, Reface collaborated with Saatchi & Saatchi, Warner Bros. Entertainment, Amazon Prime Video, Miley Cyrus, and Elastique for the BMW Mega Me campaign, further illustrating its presence in advertising. As of December 2023, the Reface app had attracted over 250 million users globally within two years of its launch, showcasing its widespread acceptance and use.

Key competitors: None comparable (Reface is the only digital assets startup we have identified that facilitates content creation through its signature face-swapping technology.)