FaceCake Marketing Technologies (FaceCake) uses augmented reality (AR) and AI-based patented technology to provide virtual try-on facilities for a range of markets including beauty products, clothing, jewelry etc. The company had developed several products targeting different markets. “Swivel Close-Up” is a camera-based app for online and in-store cosmetics virtual try-ons. “ShadeScout” is a color search app for matching makeup and doing virtual try-ons using a mobile device, and “CAKE” is an in-browser AR platform that works with a webcam of any device. CAKE can be integrated into brand partner sites by copying a code snippet.
FaceCake claims to be the first in-browser AR shopping platform that works with a webcam and any browser, allowing online shoppers to view products in an AR environment without leaving the e-commerce site. It offers over 1 billion types of products from a variety of brands on its platform that can be tried on and purchased from the app.
Key customers and partnerships
FaceCake entered a strategic partnership with Company.com in July 2022 to give access to FaceCake’s Visual Commerce platform and RealmFX in July 2023 for visual effects enhancement.
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