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FaceCake Marketing Technologies

Beauty Tech
Extended Reality
Product stageSegments
Early
?
AR/VR
?

FaceCake uses augmented reality (AR) and AI-based patented technology to provide virtual try-on facilities for a range of markets including beauty products, clothing, jewelry etc. The company had developed several products targeting different markets. “Swivel Close-Up” is a camera-based app for online and in-store cosmetics virtual try-ons. “ShadeScout” is a color search app for matching makeup and doing virtual try-ons using a mobile device, and “CAKE” is an in-browser AR platform that works with a webcam of any device. CAKE can be integrated into brand partner sites by copying a code snippet. 

FaceCake claims to be the first in-browser AR shopping platform that works with a webcam and any browser, allowing online shoppers to view products in an AR environment without leaving the e-commerce site. It offers over 1 billion types of products from a variety of brands on its platform that can be tried on and purchased from the app. 

Key customers and partnerships

FaceCake entered a strategic partnership with Company.com in July 2022 to give access to FaceCake’s Visual Commerce platform and RealmFX in July 2023 for visual effects enhancement.

Key stats
Featured companies
58
Total funding (USD)
1.8 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Partnerships
Jul 11, 2023
FaceCake partners with VFX Studio RealmFX for visual effects enhancement
Extended Reality

Company Brief


HQ location:
22287 Mulholland Hwy Suite 97 Calabasas CA USA
Founded year:
2010
Employees:
11-50
Total Funding:
USD 0.000

Investors


No investor data is available

Funding data are powered by Crunchbase
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