Kueski

Kueski’s product offering includes 1) Kueski pay, an online and in-store BNPL service, 2) Kueski Cash, a personal loan product, and 3) Kueski Up, an interest-free salary advance product. To determine an applicant's repayment capacity, Kueski analyzes device information, real-time behavioral data, and sociodemographic data using artificial intelligence and machine learning technology. Kueski reports user payment records to credit bureaus, allowing customers to benefit from timely payments, unlike a majority of its peers. Kueski Pay, launched in 2018, reported 210x gross merchandise volume (GMV) growth over the 12 months to November 2021, with a merchant footprint of more than 2,000 as of March 2022. Kueski Pay’s partners include Walmart, Nautica, and Xiaomi Shop. It exceeded 1 million clients in March 2022.

Funding and financials

In December 2021, Kueski raised USD 202 million, including a USD 102 million equity round led by StepStone Group, and USD 100 million in debt financing led by Victory Park Capital. The equity round included the participation of OnePrime Capital, Glisco Partners, Altos Ventures, and Cometa. The funds were funneled toward expansion efforts in its home market of Mexico and to double its team to 1,000 by the end of 2022.  Kueski also expects to release a mobile app, which will allow consumers to verify their profiles, browse partner stores, and manage payments.