Powtoon

Powtoon is an online platform that enables users to create professional-looking animated videos and visual content without requiring extensive design or technical skills. It provides a user-friendly interface with a vast library of templates, characters, backgrounds, soundtracks, and other assets. Powtoon's drag-and-drop editor allows users to customize and animate these elements, resulting in engaging and visually appealing videos suitable for various purposes such as marketing, training, education, and internal communications.

One of Powtoon's key features is its extensive media libraries, including a Doodle Marker Style library for whiteboard-style graphics, an Infographics Style library with icons and pictograms, and libraries for business graphics, web icons, graphs, and charts. Additionally, it offers access to millions of royalty-free stock photos, illustrations, videos, motion graphics, sounds, and music from Storyblocks and Getty Images' iStock collection.

Powtoon's versatility extends to its ability to create different styles of videos, including animated, whiteboard-style, footage-based, and more. Users can incorporate their own media or utilize Powtoon's vast asset libraries, enabling them to create customized and on-brand content. The platform also offers templates and automated video generation tools to streamline the creation process further.

Key customers and partnerships

Powtoon has gained widespread adoption across various industries, including businesses, educational institutions, and organizations. Its customers range from small and medium businesses to large enterprises, leveraging Powtoon's visual communication capabilities for various purposes such as talent acquisition, change management, internal communications, marketing, and training.

In the education sector, Powtoon has partnered with educators to facilitate blended learning and transform classroom lessons into engaging visual experiences. Its visual storytelling tools and animated characters have proven effective in capturing students' attention and enhancing information retention.