VersusGame

VersusGame is a mobile gaming platform that allows users to make predictions and win cash or prizes based on their knowledge of pop culture, entertainment, sports, and other mainstream topics. The platform enables content creators, publishers, brands, and celebrities to create interactive prediction contests for their audiences, fostering engagement and generating revenue.

VersusGame's technology works by presenting users with video-based prediction questions about future events or outcomes, allowing them to make predictions against their friends, influencers, and celebrities. Users can participate for free, for fun, or compete to win cash and other prizes through the VersusGame app, mobile website, Snapchat, and Instagram channels.

A key differentiator for VersusGame is its ability to monetize user knowledge and engagement. By creating a platform where people can profit from their understanding of mainstream culture, the company has attracted a significant user base and partnerships with major brands, publishers, and celebrities.

VersusGame has experienced rapid growth since its launch in 2019, with over 20 million users and USD 17 million awarded through the platform as of January 2022. The company has also entered into notable partnerships with media companies such as BuzzFeed, Billboard, ESPN, and UFC.

In July 2023, VersusGame unveiled VersusLM, an AI constellation that integrates with the company's flagship product, MiniGames, allowing partners to generate contextually relevant interactive content automatically. This technology aims to increase engagement and revenue for partners while optimizing ad revenue.

Key customers and partnerships

VersusGame has formed partnerships with various media companies, publishers, gaming brands, and podcasters to expand its reach and engagement. Some of the notable partners mentioned in the sources include:

- Microsoft Rewards: VersusGame teamed up with Microsoft Rewards to create interactive content, allowing users to generate Microsoft Rewards points in an engaging way.

- NFL, US Today, UFC, ABC, Lionsgate: These companies are listed as partners where the new AI content format from VersusGame is integrated across their networks.

- BuzzFeed: VersusGame partnered with BuzzFeed, allowing the editorial team to publish prediction games on BuzzFeed's page, engaging users in Pop Culture and Entertainment topics.

- Billboard: The music publication has created prediction games on VersusGame to interact with its audience.

Furthermore, VersusGame has attracted numerous influential creators and celebrities to its platform, including Jason Derulo, Kevin Hart, Noah Beck, David Dobrik, and Sway House, among others.