TIFIN

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Financial Wellness Tools?
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Financial coaching and tools
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TIFIN is a FinTech platform with a range of offerings such as personalized wealth management services, AI-based investing platforms, and software solutions for asset/wealth management firms. Its key offerings include Magnifi, an intelligent search-powered marketplace for investments; TIFIN Wealth, an AI platform for personalized client engagement by advisors and wealth managers; TIFIN AMP, an AI-driven distribution platform for asset managers; and several other FinTech solutions spanning charitable giving, private markets, workplace financial wellness and more.

In January 2024, TIFIN launched TIFIN@Work, an AI-powered conversational platform for helping individuals achieve financial wellness in their workplaces, delivered in partnership with their plan advisors. It also helps employees automate savings from their paychecks.

In November 2022, the company acquired Challenger Finance, a provider of an automatic payroll deduction emergency savings account offered through employers as a financial wellness benefit. Challenger Finance's offerings are now offered under the TIFIN@Work brand.

Key customers and partnerships

As of March 2024, JL Audio, Western Union, VMP, Tristar, and IZEA were among TIFIN@Work’s notable customers.

HQ location:
1222 Pearl St Suite 200 Boulder CO USA
Founded year:
2018
Employees:
251-500
IPO status:
Private
Total funding:
USD 223.3 mn
Last Funding:
USD 10.0 mn (Corporate Round; Feb 2024)
Last valuation:
USD 842.0 mn (May 2022)
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