TIFIN is a FinTech platform with a range of offerings such as personalized wealth management services, AI-based investing platforms, and software solutions for asset/wealth management firms. Its key offerings include Magnifi, an intelligent search-powered marketplace for investments; TIFIN Wealth, an AI platform for personalized client engagement by advisors and wealth managers; TIFIN AMP, an AI-driven distribution platform for asset managers; and several other FinTech solutions spanning charitable giving, private markets, workplace financial wellness and more.
In January 2024, TIFIN launched TIFIN@Work, an AI-powered conversational platform for helping individuals achieve financial wellness in their workplaces, delivered in partnership with their plan advisors. It also helps employees automate savings from their paychecks.
In November 2022, the company acquired Challenger Finance, a provider of an automatic payroll deduction emergency savings account offered through employers as a financial wellness benefit. Challenger Finance's offerings are now offered under the TIFIN@Work brand.
Key customers and partnerships
As of March 2024, JL Audio, Western Union, VMP, Tristar, and IZEA were among TIFIN@Work’s notable customers.
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