Ulu Ventures is a leading seed-stage venture fund in Silicon Valley investing in diverse entrepreneurial teams as well as Enterprise IT, EdTech, FinTech, Healthcare, and Sustainability startups.  Ulu is the first Latina-led venture fund in Silicon Valley and is one of the largest in the country with over $200M in assets under management. As well, the firm has designed its investment process to reduce risk and produce better, more consistent returns. Ulu’s process structures intuition and applies it intelligently to investments, avoiding cognitive biases common in VC; systematically identifies key drivers of risk and uncertainty, streamlining due diligence; and calculates a probability-weighted multiple(PWM) on invested capital, ensuring consistent decision-making.

Ulu Ventures

Same Page Capital (''SPC'') is a business accelerator specifically designed from the ground up to address the business needs of early stage start-ups. SPC also operates an investment arm, Same Page.VC (''SP.VC'') which accelerates seed/early stage start-ups as Investors/Advisors/Operators.

Same Page Capital

nvp invests in seed-stage B2B software companies based on data-driven and thematically oriented convictions, reinforced by industry insights and relationships.  Our tight-knit team of investment professionals executes with a startup mindset, putting decades of operational experience to support entrepreneurs throughout the journey of building a business.

nvp capital

Xoogler is a group of Google alumni that comes together to help each other in the startup ecosystem. It brings together current Googlers that are interested in helping ex-Google entrepreneurs. It consists of startup founders, early team members, angel investors, VCs, and mentors. Xoogler was founded in 2015.

Xoogler

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups. With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base. The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint. The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

iHeartMedia

TechNexus Venture Collaborative (TechNexus) helps leading corporations and ambitious entrepreneurs work together to create new business models, revenue streams, products, and scalable market access. A first-of-its-kind Venture Collaborative, TechNexus combines capital investment, incubation, and collaboration to provide an untapped advantage. Since 2007, TechNexus has accelerated business opportunities between dozens of leading corporations and more than 600 startups, and is among the most active venture investors in the US.

TechNexus Venture Collaborative

Adventure Fund is an investment firm for early-stage businesses.

Adventure Fund

Diverse Angels is an angel group for current & aspiring investors from underrepresented and diverse backgrounds (People of Color, Women, LGBTQ+) to come together and share access to opportunities for ownership in early-stage tech companies. The mission to increase representation of diverse investors as a means to address the systemic wealth gaps, notably the racial wealth gap in the US. With a focus on bridging wealth gaps & disparities, Diverse Angels is a B-Corporation that is supported 100% by volunteers and charges no fees to the community though its 0/00 model.  This innovative 0/00 model (0% management fees are charged and 0% of carried interest - i.e. profit) was put into place to remove barriers and costs that could prevent diverse angels (especially first-timers) from participating in deals. The 0/00 model also ensures that the angels’ maximum amount of capital is deployed to allow for the maximum amount of upside. In search of the best founders, Diverse Angels leverages the size, strength, and diversity of its member base to maintain high standards of investment rigor. There are intentional efforts to source & meet founders from all backgrounds and it is a priority that the majority of Diverse Angels’ investments are made into Diverse Founders (People of Color, Women, LGBTQ+).

Diverse Angels

Sounder.fm

Sounder is the cutting-edge technology platform at the forefront of AI/ML-driven content classification and data extraction for the audio industry. By providing contextual intelligence and brand safety solutions to audio publishers, advertising marketplaces, and brands & agencies, Sounder enables significant monetization opportunities at scale

<div>Sounder.fm provides machine-learning based brand safety solutions for podcasts, powered by Sounder&rsquo;s Audio Data Cloud (launched in November 2021) which utilizes its proprietary speech recognition technology and covers both the IAB and GARM advertising safety standards. Advertisers are able to customize ad placement to suit brand guidelines across categories. The platform is able to process an hour of audio content in less than two minutes, generate risk ratings based on brand safety, full podcast transcripts, keywords and summaries. In November 2022, Sounder.fm announced that it would be shutting down its podcasting platform on January 31st, 2023, to focus efforts on its advertising solutions.&nbsp;</div>

Giving creators the power of content monetization and audience engagement.

Creator Economy

<div>
 
 Sounder.fm provides machine-learning based brand safety solutions for podcasts, powered by Sounder&rsquo;s Audio Data Cloud (launched in November 2021) which utilizes its proprietary speech recognition technology and covers both the IAB and GARM advertising safety standards. Advertisers are able to customize ad placement to suit brand guidelines across categories. The platform is able to process an hour of audio content in less than two minutes, generate risk ratings based on brand safety, full podcast transcripts, keywords and summaries. In November 2022, Sounder.fm announced that it would be shutting down its podcasting platform on January 31st, 2023, to focus efforts on its advertising solutions.&nbsp;
 
 
 Key customers and partnerships
 
 
 Sounder&rsquo;s key customers include creative studio SpokenLayer (provided brand safety solutions in August 2022), digital advertising platform, DAX (to share Sounder&rsquo;s brand safety information with its network of users in August 2022), audio and entertainment company, Audacy (for brands to invest in Audacy&rsquo;s catalog in August 2022).&nbsp;
 
 
 Key partnerships include that with the largest African American owned and operated multi-media company, Urban One Inc (to conduct research on improving podcast ad technology to ensure equal monetization opportunities for creators of audio content in January 2023), radio broadcasting company iHeartMedia (to provide podcast creators with AI and machine learning tools in February 2022).
 
 
 Funding and financials
 
 
 Sounder.fm raised USD 7.7 million in a Series A funding round led by iHeartMedia (
 <a href="https://sp-edge.com/updates/8623">
 February 2022
 </a>
 ), bringing its total funding to USD 11.55 million. The fresh funds from the Series A will be used to expand its R&amp;D team to build AI and machine learning (ML)-backed creator tools as well as a comprehensive ad system for publishers and advertisers at any scale.
 
 
 
 
 
 
 
 
 Competitors:
 None (the product offering is unique). Sounder.fm uses machine learning techniques to provide contextual data for brand safety in line with industry advertisement standards.
 
</div>

Patreon provides a platform for creators to offer numerous types of content (videos, text, podcasts, images, etc.) for which fans can subscribe to a monthly membership without any ads or algorithms. Patrons (Patreon subscribers) can pay monthly or per post for content access, in addition to the pay-what-you-want option. Creators are paid monthly or for every new post uploaded. They can offer rewards for different tiers, including meeting patrons or custom work upon the patron’s request. Creators are offered three packages: Lite, Pro, and Premium. Lite offeirs basic creator tools for a membership business with no tiers for fans; Pro offers additional tools and perks (e.g., workshops) with unlimited membership tiers; Premium caters to established companies with a large following, earning a monthly income of USD 5,000 or more, offering Pro services in addition to advanced features and Dedicated Partner Manager services. Creators can start for free and are charged a monthly commission based on their plan when they start earning: 5% (Lite), 8% (Pro), and 12% (Premium), as well as payment processing fees.&nbsp;In&nbsp;<a href="https://sp-edge.com/updates/36100">November 2024,</a> Patreon introduced new features allowing creators and fans to gift memberships and offer subscription discounts.The company revealed in November 2021 that it is building a video hosting platform with a native player to eliminate the reliance of third-party video hosting platforms such as YouTube and Vimeo for creators to share video content with their patrons.Memberful, a Patreon-owned membership software platform for independent creators, launched a newsletter feature in October 2021, allowing creators to send news emails to their subscribers. In the future, creators will be able to make posts publicly viewable and schedule and send targeted emails to specific groups of subscribers. Notably, Memberful’s paid plans (charged monthly) retain 4.9% of creator revenue, while competitor Substack retains 10%.Patreon acquired tech recruiting firm, Clear Talent, in August 2021 to scale up talent and build its engineering, product, and design team..Key Customers and partnershipsThe company has partnered with third-party services, including Vimeo (to host videos) and Discord (for community chats).&nbsp;As of August 2022, Patreon had more than 250,000 creators, over 8.5 million active subscribers, and had paid out more than USD 3.5 billion to creators.&nbsp;&nbsp;&nbsp;

Patreon

<div>
 
 Substack offers a publishing platform that encompasses design, analytics, and payment infrastructure to assist newsletter subscriptions. The platform enables writers to focus on content creation and monetization via subscriptions. Writers can build their own paid newsletter subscription businesses and may choose to start with free newsletters for lead generation. Newsletters can be published to the web in addition to individual email addresses and its mobile app.&nbsp; The platform has a dedicated discovery section ranking the top newsletters, which are then promoted based on &ldquo;internet points&rdquo;. The platform supports podcasting by allowing writers to embed MP3s into their newsletters.
 
 
 The company launched multiple product improvements over the years, including video creation and editing features (
 <a href="https://sp-edge.com/updates/24569">
 November 2023,
 </a>
 the capacity to publish video podcasts, create interactive AI-generated transcripts, and customize shareable video clips
 ), AI-powered audio transcription tools (
 <a href="https://sp-edge.com/updates/21412">
 August 2023,
 </a>
 featuring transcript generation and audiogram creation capabilities), Private Substacks (
 <a href="https://sp-edge.com/updates/15987">
 January 2023,
 </a>
 where readers can request to subscribe to read users posts) Substack Grow (
 <a href="https://sp-edge.com/updates/4243">
 August 2021
 </a>
 , to help writers add paying subscribers in), Substack Local (
 <a href="https://sp-edge.com/updates/3163">
 April 2021
 </a>
 , an initiative to support the local news ecosystem), Substack Pro (to offer advance payments for certain writers), Substack Defender (July 2020, to offer legal support to writers in).&nbsp;&nbsp;
 
 
 Writers have to bring in their own readers, and once they start earning (at a minimum of USD 3 per month), a commission of 10% (plus the Stripe payment processing fee) will be charged on the writer&rsquo;s income. Additionally, Substack stated that it has no plans to include advertisements as an additional revenue stream within the platform. By July 2021, the company reported its top 10 publishers bring in more than USD 20 million per year in combined subscription revenue. Moreover, the company has attracted famous journalists such as Andrew Sullivan, Casey Newton, and Edith Zimmerman. Substack had more than 500,000 paid subscribers as of March 2021.&nbsp;
 
 
 Other notable events include the acquisition of subscription-based social networking app Cocoon in 
 <a href="https://sp-edge.com/updates/5113">
 August 2021
 </a>
 , the acquisition of Australian public correspondence startup Letter in 
 <a href="https://sp-edge.com/updates/4601">
 July 2021
 </a>
 and the funding of podcast network Booksmart Studio&rsquo;s launch in 
 <a href="https://sp-edge.com/updates/4390">
 July 2021
 </a>
 .
 
 
 Funding and financials
 
 
 The company&rsquo;s most recent funding round was Series B funding worth USD 65 million in 
 <a href="https://sp-edge.com/updates/3156">
 March 2021
 </a>
 . The round was led by return investor Andreessen Horowitz, valuing Substack at approximately USD 650 million. The funds are to be utilized to rapidly expand the Substack Pro program alongside the implementation of other features.&nbsp;
 
 
 Substack reported a net loss of USD 22.9 million in 2021, having grown from a net loss of USD 2.3 million in 2020.
 
</div>

Substack

<div>
 
 Cameo offers a platform where creators, such as influencers, celebrities, athletes, artists, and musicians, can provide personalized videos and shout-outs to fans as per their request, charging for each video from USD 5 to as high as USD 2,500. Creators who have a minimum of 20,000 Instagram followers are automatically admitted onto the platform, where they set their own price and can choose to accept a fan request or not within seven days. The creator must fulfill the request within a week, which the fan can download and share. Additionally, Cameo provides a messaging option for less expensive creator/fan interactions. Cameo takes a 25% commission on each transaction on the platform.
 
 
 As of September 2020, Cameo had more than 30,000 creators across multiple industries. Cameo reported that it generated around USD 100 million in video transactions in 2020, with more than 2 million video messages being shared on its platform since launch, of which 80% were gifts for others. Furthermore, the company reported its creators and fans are based in 138 and 178 countries, respectively, with almost 20% of Cameos being purchased from outside of the US as of March 2021. For example, Cameo entered into a commercial partnership (
 <a href="https://sp-edge.com/updates/8576">
 February 2022
 </a>
 ) with Softbank, an existing investor of Cameo, to add more Japanese creators and expand its platform in Japan as a culturally fluent localized version.
 
 
 Cameo acquired marketing and merch company Represent (October 2021) whose clients include Jennifer Lopez, Ed Sheeran, Leonardo DiCaprio, and Matthew McConaughey, among others. The acquiring company will onboard the Represent team as well as Represent&rsquo;s existing client relationships. In the near term, Cameo plans to allow fans to purchase &ldquo;gift bundles&rdquo; that pair a Cameo video with related merchandise from the creator. The company hopes to introduce new forms of creator-fan engagement, establish new creator revenue opportunities, and offer non-profit organizations a new way to raise funds.
 
 
 Funding and financials 
 
 
 The company&rsquo;s most recent funding round was Series C funding worth USD 100 million in March 2021, which valued the company at over USD 1 billion, achieving unicorn status. The funds are to be utilized to enhance the Core Cameo experience and capabilities, create new creator-fan engagement products (including Fan Clubs and Cameo Calls), and develop Cameo's B2B business. The company also plans to continue its international expansion.
 
</div>

Cameo

<div>
 
 Buttondown offers a publishing platform for writers to create and distribute newsletters on a subscription basis (price set by the writer) or for free. The platform does not charge writers until they reach 1,000 subscribers, after which they are charged a monthly fee of USD 5 per thousand subscribers. Buttondown also offers advanced features for professionals at a monthly fee of USD 29. Writers can send multiple separate newsletters from the same account, catering to different audiences by maintaining separate mailing lists.
 
 
 The platform also provides writers with user-specific analytics and insights, including features such as side-by-side comparisons of multiple emails. Buttondown has integrated with numerous third-party providers, Ghost and Medium (blogging platforms), Squarespace and Weebly (website building and hosting service providers), and web application integrator, Zapier.  As of December 2020, the company is run entirely by the CEO and founder, Justin Duke, and reported to have a monthly cost base of around USD 1,100. Furthermore, the CEO has made a commitment to donate at least 10% of profits to the software that enables it.
 
</div>

Buttondown

<div>
 
 Disciple Media, headquartered in the UK, offers bespoke community media apps for creators to privately share and own their content while having control, especially regarding monetization. Creators can use the platform to promote their brand, increase reach and engagement with fans, and monetize by charging fans a monthly subscription for access in addition to in-app purchases, sponsorship, and advertising. The company claims that the app-creating process had been reduced to 10 minutes since 2017.
 
 
 The company reported 200% revenue growth and recurring revenue growth of 160% in 2020. As of July 2021, the platform has reached over 500 global communities (up from 200 in May 2020) with 2 million members using the platform. The company claims that the growth of recurring revenue by more than 850% in 2019 was driven by monthly growth of 15% in new communities and 20% in members.
 
 
 Disciple Media raised USD 6 million in a Series A funding round in July 2021, led by previous investors including Nick Mason (Pink Floyd drummer) and Rob Pierre (founder and CEO of Jellyfish), among others. In addition to the company&rsquo;s fundraising, Eirik Svendsen&mdash;an expert in online marketplaces, SaaS, and the publishing and media industry&mdash;has come on as Chairman of the Board.
 
</div>

Disciple Media

Platforms that allow creators to share several types of content. Some platforms also offer fan engagement/ interactions with the creative artist via videos/ live streams.

Platforms that offer exclusive content to signed up members.

Platforms that allow creators to share their written works and blogs.

Platforms that provide tools to discover relevant analytics, produce content, engage with the audience, and help with the overall process.

Platforms that allow creators to share one of either videography, live streams, photos, music or audio podcasts with fan engagement capabilities.

Blockchain-based Non-Fungible Tokens (NFTs) allow creators to transfer ownership of their content via platforms that share proceeds with buyers, sellers, creators, and platforms via smart contracts.

Web3 enables creator monetization by providing decentralized platforms for creators to engage with their audience

NFT platforms segment uses metaverse concepts

Sounder.fm

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless