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Flickplay

Extended Reality
Product stageSegments
Seed
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Location-based AR/VR
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Flickplay is the developer of AR characters that can be acquired on the OpenSea NFT marketplace or via geolocation on the Flickplay app. The app combines the engaging gamification elements of Pokémon Go with the social features of TikTok, creating an ecosystem in which users can unlock digital collectibles and enhance their social status by using video and content tools. This includes stationary murals that are tied to real-world locations and interactive objects that users can engage with in a digital space. To kickstart the platform, 500 “Flickys” were launched on the Ethereum blockchain, which allowed people to capture them on its geolocation AR map and mint them for free. Overall, Flickplay provides 2,222 AR-ready 3D characters with differing traits.

Flickplay offers partnership opportunities for companies looking to engage their fans through digital character experiences in the real world. These collaborations can encompass storytelling, city activations, rewards, and geo-minting. In July 2022, the Walt Disney Company included FlickPlay in its extended reality (XR) accelerator program. This partnership provides FlickPlay with investment capital, guidance from senior leadership, a dedicated executive mentor, and a technology showcase opportunity.

Flickplay generates revenue through brand activations and through NFT sales (starting from 0.05 ETH or ~USD 2,500).

Key customers and partnerships

Partnerships include that with Downtown Santa Monica to create AR location-based experiences (December 2021) and Animoca Brands to integrate its collection of NFTs as avatars into The Sandbox metaverse (April 2022).

Other partnerships include that with beverage company De Soi, shoe manufacturer Pisos by Tatz, and perfume company Bond No. 9.

Funding and financials

In November 2021, Flickplay announced a USD 5 million funding round with participation from Lightspeed Ventures, Abstract VC, and Long Journey VC, among others. The funds were to be used for platform development purposes.

Extended Reality

Extended Reality

Key stats
Featured companies
238
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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Product Overview
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Company profile
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Company Brief


HQ location:
Los Angeles CA USA
Founded year:
2019
Employees:
11-50
Total Funding:
USD 5.0 million

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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