Policygenius offers a platform for customers to compare and purchase insurance policies from top insurance carriers, get expert advice, and manage their insurance portfolios. The company’s proprietary technology platform integrates life, home, auto, disability, and renters insurance carriers to provide an online digital experience for both consumers and carriers. The company earns its revenue through commissions, which are already built into the price of each policy.
In February 2022, the company launched Policygenius Pro, a turnkey partnerships (B2B) platform that helps independent agents and financial advisors accelerate and streamline life insurance sales. It claims the platform has reduced the average time an advisor spends on an application from 2.5 hours to 15–20 minutes.
In April 2023, Policygenius was acquired by Zinnia (previously SE2) , a developer of insurance software solutions. Financial details of the transaction were not disclosed. Post acquisition, Policygenius will continue to operate under its own brand and offer its full range of online services. The combined entity will service more than 60 carriers, 50 distribution partners, and over 2 million policyholders.
Key customers and partnerships
In June 2022, Policygenius partnered with Impact Partnership to bring the Policygenius Pro platform to Impact’s network of financial advisors consisting of over 200 constituent firms and 2,000 advisors.
Funding and financials
In March 2022, the company raised USD 125 million in Series E funding. The company aimed to use the new funds to support the growth of its core business. Between 2014 to March 2024, Policygenius claims to have sold over USD 200 billion in insurance coverage.
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